It’s A Master Class in Marketing
Published on April 22, 2025, at 2:57 p.m.by Evie Feinour. The Masters Tournament is steeped in tradition — from the iconic green jacket to the Champions Dinner to the $1.50 pimento cheese sandwiches, the event is
Is It Healthy, Or Is It Just Marketed That Way?
Published on April 21, 2025, at 2:34 p.m. by Katie Black. Health and wellness fads have been around for centuries. From diet pills to exercise trends, brands have been selling the idea of
The Media’s Portrayal of College from the Eyes of a Freshman
Published on April 8, 2025, at 4:25 p.m.by Olivia Pickens. From “Gossip Girl” to “Gilmore Girls” and from “Pitch Perfect” to “Legally Blonde,” TV shows and movies surrounding the topic
John Cena’s Skincare Scare Is the Star of a New Neutrogena Campaign
A Perfect Mix: Alix Earle & SipMARGS Bring the Spice to Margaritas
Published on April 2, 2025, at 4:11 p.m. by Reese Ham. There’s nothing like an ice cold drink on a hot, sunny day drenching your taste buds in the tropical
The Humor Divide: Why Millennial and Gen Z PR Teams Just Don’t Get Each Other
Published on March 31, 2025, at 5:07 p.m.by Olivia Pickens. The other day, while conducting my daily duties as a member of Generation Z by doomscrolling on TikTok, I came
Say Hello to the Rise of Conscious Consumer Buying
Published on March 28, 2025, at 4:40 p.m. by Reese Ham. It seems that now more than ever consumers are becoming increasingly conscious about their overall health. Whether it’s going
Is Your Portfolio You? Debriefing the Confusion on PR Portfolios
Published on March 27, 2025, at 8:17 a.m. by Katie Black. Portfolios are one of the most powerful tools for landing opportunities within the public relations industry. An expertly crafted PR
From Children’s Shows to Chasing Fame
Published on March 24, 2025, at 6:37 p.m. by Abby Cope. Childhood stardom is not for the weak. In years that should be spent making mistakes and figuring out their
Poppi’s Poppin’ PR
Published on March 21, 2025, at 6:41 p.m. by Isabella Avila. Poppi began as a “Shark Tank” pitch that turned a multimillion-dollar disruption to the direct-to-consumer beverage industry. Loved by all