Bourbon, Branding, Brotherhood & Beyond
Published on Dec. 16, 2024 at 7:39 p.m. By Victoria Donato. If you were a loyal television watcher during the 2010s, chances are you fell for the two heartthrobs who
Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback
Published on Dec. 4, 2024 at 6:54 p.m. By Megan Renzi. Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly
Spotify Wrapped – A Harmonious Holiday Tradition
Published on Dec. 2, 2024 at 5:31 p.m. By Rhodes Reddick. With the holiday season quickly approaching, most people can’t help but get excited about their favorite yearly traditions being
Alex Cooper’s Digital Domination
Published on Dec. 2, 2024 at 4:28 p.m. By Jane Blissett. In 2018, Alex Cooper created and launched the hit podcast “Call Her Daddy.” Since the podcast’s release six years
Hats off to Briley King: The Trucker Hat Queen
Published on Nov. 18, 2024 at 6:21 p.m. By Braden Barksdale. Briley King is the wife of country singer Marcus King. She is also the face behind Little Bird Trucking. In
Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive
Published on Wednesday, Nov. 6, 2024 at 7:39 p.m. By Victoria Donato. For most music lovers worldwide, social media offers an intimate, timely and easily accessible gateway into the lives
Brands Arriving on Campus: College Tours as a New PR Power Move
Published on Nov. 4, 2024 at 6:04 p.m. By Christina Hunt. Now more than ever, we are seeing different brands employ the strategy of doing college tours. Brands in the
Powerful Paws: How Dog Influencers Shape PR
Published on Nov. 4, 2024 at 4:36 p.m. By Lisé Badeaux. In the world of inventive public relations, creativity and connection drive every campaign. Speaking personally, the way to get
The Triumph Behind Texas’ Iconic Slogans
Published on Oct. 28, 2024 at 4:36 p.m. By Macy Barshick. Texas is a state known for its outsized identity, much of which can be attributed to the clever and
More than a Courtesy — The Power of Pronunciation
Published on Oct. 24, 2024 at 9:51 a.m. By Rhodes Reddick. I think we can all agree that at one point or another we have been unsure of how to