Wait! Don’t Take the Bait!
Published on November 10, 2025, at 2:55 p.m. by Addie Nails Have you ever fallen victim to a social media influencer or an ad that instantly makes you mad, annoyed
The Return of King Kylie: Nostalgia Never Looked So Good
Published on November 10, 2025, at 1:49 p.m. by Mallory Magee Kylie Jenner is returning to her roots—her teal ones, specifically. It’s been almost a decade since Jenner’s “King Kylie” era dominated social media
Girl Dinner: When a Snack Becomes a Strategy
Published on October 29, 2025, at 1:54 p.m. by Parker Schell What started as a silly trend on TikTok is now a marketing movement. “Girl dinner” is shaping how restaurants
Selling Has Gone Social
Published on October 29, 2025, at 1:27 p.m. by Addie Nails Once upon a time, a knock at the door meant a salesperson on your porch with samples, a smile
From Runway to Reality: What The Devil Wears Prada Gets Wrong About PR
Published on October 29, 2o25, at 10:08 a.m. By Emma Breithaupt If you’re like me, the first thing you think of when someone says “fashion PR” is The Devil
The US Open: A Grand Slam for Brands
Published on October 23, 2025, at 11:57 a.m. by Mallory Magee The athletes weren’t the only ones going head-to-head in the 2025 US Open. In this year’s tennis tournament, brands competed
The Battle of Denim
Published on October 21, 2025, at 1:10 p.m. by Julia Fowler Denim never goes out of style, but how brands sell jeans certainly can. This summer, two major retailers, American Eagle and Gap went
Refresh. Repeat. Regret? The Scarcity Marketing Trap
Published on October 21, 2025, at 12:45 p.m. by Maggie Hill From Stanley cups to sweat sets, it feels like everything disappears faster than we can refresh the page. Scarcity marketing might just
Pumpkin, Profits and PR
Published on October 17, 2025, at 2:20 p.m. by Lucy Hall. When does fall officially begin for you? Here in Alabama, many mark the changing seasons with the first kickoff
It’s A Master Class in Marketing
Published on April 22, 2025, at 2:57 p.m.by Evie Feinour. The Masters Tournament is steeped in tradition — from the iconic green jacket to the Champions Dinner to the $1.50 pimento cheese sandwiches, the event is