Boutiques and Brand Image: Instagram as a Public Relations Tool
Published on October 7, 2021, at 6:25 p.m.by Evvy Lusco. Since the launch of Instagram in 2010, users have shared photos, videos and stories to their accounts on the platform.
Continuing the Conversation: Diversity in the PR Industry
Published on October 6, 2021 at 8:03 p.m. by Ashley Cunigan COVID-19, presidential debates and racial injustice — all three are important topics that shaped 2020. But how do industry
Has the Pandemic Changed Music Industry PR Forever?
Published on October 4, 2021, at 8:20 p.m.by Megan Murphy. With an inability to hold concerts, meet and greets, release parties and other major press events during the COVID-19 pandemic,
Brand Podcasts: Public Relations Goes Live
Published on September 27, 2021, at 7:00 p.m. by Amelia McGowan. Over the past several years, podcasts have exploded as a new source of media content. In fact, during the
Roll Tourism Roll: How Alabama is Handling Tourism Amidst COVID-19
Published on April 21, 2021 at 10:00 p.m. by Mattie Naman. Alabama is home to some of the United States’ greatest treasures such as college football, Mardi Gras, the beach and
MythBusters: PR Edition
Published on April 16, 2021 at 9:40 p.m. by Taylor Tobin. Public relations has proven to be a beneficial tool for businesses, organizations and brands to use. However, we often still
Small Business, Big Impact: Botanica and Oz Music
Published on April 7, 2021 at 4:30 p.m. by Maggie Palmer. Small businesses are often considered to be the lifeblood of the American consumer market — there are probably a few
PR & Social Media: Branding Masterminds
Published on March 24, 2021, at 6:20 p.m. by Olivia Cooley. When it comes to successful social media campaigns, the planning that occurs behind the scenes goes unnoticed most of the
Slogans: The Ultimate Communications Tool
Published on March 22, 2021, at 8:52 p.m. by Caroline Robinson. We know them; we sing them; we are surrounded by them, and we learn to love them. Everybody loves a
Reputation Management: The Next Seussville Classic
Published on March 19, 2021, at 7:08 p.m. by Kris Scott. One fish, two fish. Black fish, white fish. Inclusivity is not just black and white. Known for his fantastical characters