Voices that Sell: The Impact of Ads in Podcasting
Published on Oct. 21, 2024 at 4:26 p.m. By Victoria Donato. For years, advertisements have been seen and heard in ever-evolving ways across various forms of media. However, in 2003,
A New Wave of NIL Opportunities
Published on October 11, 2024, at 2:23 p.m.By Rhodes Reddick. University of Alabama football players are making waves in the podcast industry. Freshmen Jaylen Mbakwe and Ryan Williams launched the
Balancing Magic and Message: Tristen Gell’s Leadership at Disney
Published on October 7, 2024, at 4:09 p.m.By Lisé Badeaux. Disney is an integral part of many people’s lives. Tristen Gell, senior manager of communications on the Walt Disney World public affairs team,
Driving West Virginia Tourism: The Power of PR Strategies
Published on October 2, 2024, at 8:56 p.m. By Macy Barshick. West Virginia may be the definition of a hidden gem, full of natural beauty and untapped tourism potential. The Appalachian Mountains
What Is Thought Leadership?
Published on April 17, 2024, 5:12 p.m. by Alexis Anderson. Thought leadership can be a crucial aspect of a brand. What is thought leadership, and why is it important to
Cultivating Connections Changes Lives: A Kristen Ellis Profile
Published on April 2, 2024, at 5.48 p.m.by Stephanie Smith. Platform Magazine and Capstone Agency alumna Kristen Ellis has been in the public relations agency world for nearly eight years, having a successful career
Travel PR Isn’t Just for the Coast
Published on March 21, 2024, 1:54 p.m. by Jackson Olmstead. Travel and destination public relations are components of destination marketing that have existed for decades and are staples in most
Breaking Through: Women in Sports Are Here to Stay
Philadelphia Eagles quarterback Jalen Hurts made history in 2023 when he announced his public relations, marketing and managerial team is all female. A first in NFL history, this powerful moment
Media Blitz: The Changing Media Culture in College Football
Published on March 4, 2024, 4:34 p.m.by Meg Fullen. College football holds a special place in sporting fans’ hearts through the legacy of intensity and competition passed on since 1869. Throughout
Tackling Change: The PR Impact of Flag Football on the NFL
Published on February 27, 2024, 6:15 p.m. by Alexis Anderson The NFL is one of the most prevalent and popular sports and entertainment organizations in the United States. Its annual revenue in