Not Just a Pretty Picture: The Business of Influencing
Published on December 2, 2020, at 6:20 p.m.by Kathleen McManus. Influencer marketing continues to grow as a rewarding and smart way for brands to connect with consumers. According to Omnicore, 500,000
Shining Brands That Give Back
Published on November 19, 2020, at 8:20 p.m.by Allison Cohen. Jewelry brands that originate from Bangkok, Thailand, to Atlanta, Georgia, are utilizing philanthropic efforts to elevate their brand identities. By
Blender Bombs: Shaking Up the Smoothie Industry
Published on November 18, 2020, at 10:15 p.m.by Emie Garrett. “Blend ’em, Break ‘em, Bite ‘em.” With fun, brightly colored packaging, interesting flavors and ingredient lists that do not leave
Brands Market to Generation Z on TikTok
Published on November 12, 2020, at 9:54 p.m. by Julianna Kendall. Long gone are the days where brands’ communication teams spend hours discussing commercials that will capture their target audiences
Would You Like Sprinkles with That Strategy?
Published on November 9, 2020, at 3:15 p.m. by Allison Cohen. Everyone loves ice cream. Ben & Jerry’s is a leading brand that offers 60 unique flavors with over 600
3 Insights from Crisis Communicators on Managing the ‘Cancel Crisis’
Published on November 9, 2020, at 3:00 p.m. by Katey Quinn. Of all the crises that today’s public relations crisis counselors may be called in to handle, perhaps nothing strikes
Music Festivals Strike a Chord in Crisis Communications
Published on November 6, 2020, at 6:14 p.m. by Emily Safron. When COVID-19 turned the world upside down, many industries and events were severely hit. The music industry — particularly music
From Duck Removal to COVID-19: Lessons Learned from Crisis Communications in Tuscaloosa
Published on November 5, 2020, at 5:46 p.m. by Julianna Kendall. Richard Rush, director of communications for the city of Tuscaloosa, Alabama, was on the job for less than five
Don’t Be Fooled — the NBA Didn’t Abandon BLM
Published on November 4, 2020, at 10:05 p.m. by Bailey Broughton. In response to the tragic murders of Black Americans such as George Floyd and Breonna Taylor at the hands
Branding Kristalize Jewelry
Published on October 29, 2020, at 5:25 p.m. By Katelyn Lambert. “The guy/girl that you know that has the looks of a celebrity, but the heart of a saint” is