Women in PR: Seats in the Office, But Not at the Table
Published on December 2, 2019, at 2:30 p.m. by Gabrielle Sirois. Look around most public relations agencies or classrooms, and chances are you will see mostly women. This industry is
PR Undergraduate Degrees: How We Should Prepare Our Future Practitioners
Published on November 20, 2019, at 1:05 p.m. by Gabriel Wahl, Broom Initiative Messaging Manager. San Diego State University’s School of Journalism and Media Studies considers its public relations emphasis
The Relationship Between CSR and PR
Published on November 14, 2019, at 8:20 p.m. by Louise Margeson. Today, more than ever, consumers want to invest their time and money in brands that are socially, ethically and
Agency Spotlight: Octagon
Published on November 5, 2019, at 8:30 p.m. by Louise Margeson. In the business of college and professional sports, sponsorship is one of the most effective ways to drive fan
It’s Called a Style “Guide” for a Reason
Published on October 27, 2019, at 2:00 p.m. by Carlyle Ascik. On Aug. 28, 2019, a statement of under 280 characters caused an uproar in the communications industry. When the
Saving Planet Earth: Environmental PR
Published on October 27, 2019, at 2:15 p.m. by Heather Griffin. The public relations industry provides many opportunities to follow your passions. You can choose to go into finance, fashion,
That’s Showbiz Baby: Insider Advice for Succeeding in Entertainment PR
Published on October 24, 2019, at 5:30 p.m. by Gabrielle Sirois. The entertainment industry is one of the most high-profile industries worldwide. Many people in public relations are drawn to
“Starting up” a Startup: Swoptop
Published on October 23, 2019, at 6:42 p.m. by Ali Cushing. The term “startup” has been bandied around at an increasing rate over the past few years describing young ventures
FlyteVu: Crafting Authentic Partnerships
Published on October 21, 2019, at 4:30 p.m. by Ally Denton. Nashville-based agency FlyteVu connects brands to consumers through music, pop culture and entertainment. Established only four years ago, it
Understanding the Misunderstood: Health Care Public Relations
Published on October 14, 2019, at 7:32 p.m. by Justine Groeber. As one of public relations’ biggest growth areas, health care PR generates over 15% of a member firm’s revenue. Oftentimes