
Runway to Real Life: The PR Implications of Celebrity Style
Published on Nov. 11, 2024 at 4:17 p.m. By Jane Blissett. The state of pop culture today includes a strong infatuation with celebrities. Fans want to know celebrities’ every move,

The Dynamic Duo: Events and PR
Published on Tuesday, Nov. 5, 2024 at 11:13 p.m. By Braden Barksdale. Events and public relations can go hand in hand. Many companies are using both industries to increase their

Crisis Management: Key Takeaways from PR Disasters in the Digital Age
Published on Oct. 28, 2024 at 4:16 p.m. By Macy Barshick. In today’s digital world, crisis management is more crucial than ever. Information spreads at an unprecedented speed, and false

Voices that Sell: The Impact of Ads in Podcasting
Published on Oct. 21, 2024 at 4:26 p.m. By Victoria Donato. For years, advertisements have been seen and heard in ever-evolving ways across various forms of media. However, in 2003,

A New Wave of NIL Opportunities
Published on October 11, 2024, at 2:23 p.m.By Rhodes Reddick. University of Alabama football players are making waves in the podcast industry. Freshmen Jaylen Mbakwe and Ryan Williams launched the

Balancing Magic and Message: Tristen Gell’s Leadership at Disney
Published on October 7, 2024, at 4:09 p.m.By Lisé Badeaux. Disney is an integral part of many people’s lives. Tristen Gell, senior manager of communications on the Walt Disney World public affairs team,

Driving West Virginia Tourism: The Power of PR Strategies
Published on October 2, 2024, at 8:56 p.m. By Macy Barshick. West Virginia may be the definition of a hidden gem, full of natural beauty and untapped tourism potential. The Appalachian Mountains

What Is Thought Leadership?
Published on April 17, 2024, 5:12 p.m. by Alexis Anderson. Thought leadership can be a crucial aspect of a brand. What is thought leadership, and why is it important to

Cultivating Connections Changes Lives: A Kristen Ellis Profile
Published on April 2, 2024, at 5.48 p.m.by Stephanie Smith. Platform Magazine and Capstone Agency alumna Kristen Ellis has been in the public relations agency world for nearly eight years, having a successful career

Travel PR Isn’t Just for the Coast
Published on March 21, 2024, 1:54 p.m. by Jackson Olmstead. Travel and destination public relations are components of destination marketing that have existed for decades and are staples in most