PR Industry: Don’t Count Out Alabama
Published on December 4, 2020, at 11:40 p.m.by Emily Safron. Many think of big cities and hot spots like New York City and Chicago when it comes to public relations.
Spotlight: Knight Eady
Published on December 3, 2020, at 9:03 p.m.by Katelyn Lambert. COVID-19 has taught the world to never take things for granted. Whether it is human interaction or going to a
Nonprofits: Anticipating 2021 Through the Lens of 2020
Published on December 2, 2020, at 6:55 p.m.by Katey Quinn. Over the past year, many organizations’ best-laid marketing and communications plans have collected dust on a shelf. As the COVID-19
Not Just a Pretty Picture: The Business of Influencing
Published on December 2, 2020, at 6:20 p.m.by Kathleen McManus. Influencer marketing continues to grow as a rewarding and smart way for brands to connect with consumers. According to Omnicore, 500,000
Shining Brands That Give Back
Published on November 19, 2020, at 8:20 p.m.by Allison Cohen. Jewelry brands that originate from Bangkok, Thailand, to Atlanta, Georgia, are utilizing philanthropic efforts to elevate their brand identities. By
Blender Bombs: Shaking Up the Smoothie Industry
Published on November 18, 2020, at 10:15 p.m.by Emie Garrett. “Blend ’em, Break ‘em, Bite ‘em.” With fun, brightly colored packaging, interesting flavors and ingredient lists that do not leave
Brands Market to Generation Z on TikTok
Published on November 12, 2020, at 9:54 p.m. by Julianna Kendall. Long gone are the days where brands’ communication teams spend hours discussing commercials that will capture their target audiences
Would You Like Sprinkles with That Strategy?
Published on November 9, 2020, at 3:15 p.m. by Allison Cohen. Everyone loves ice cream. Ben & Jerry’s is a leading brand that offers 60 unique flavors with over 600
3 Insights from Crisis Communicators on Managing the ‘Cancel Crisis’
Published on November 9, 2020, at 3:00 p.m. by Katey Quinn. Of all the crises that today’s public relations crisis counselors may be called in to handle, perhaps nothing strikes
Music Festivals Strike a Chord in Crisis Communications
Published on November 6, 2020, at 6:14 p.m. by Emily Safron. When COVID-19 turned the world upside down, many industries and events were severely hit. The music industry — particularly music