Spotify Turns Up Brand Loyalty
Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . . every other music-streaming app. Spotify continues
Collegiate Entrepreneurial Spirit During COVID-19
Published on October 19, 2020, at 3:15 p.m. by Caroline Ladd. In the early stages of the pandemic, hundreds of thousands of college students in the U.S. were sent home
Media Relations: Best Practices for PR Professionals Networking with Reporters
Published on October 9th, 2020, at 7:56 p.m. by Julianna Kendall. Public relations professors spend countless classes trying to teach young PR professionals how to interact with reporters. They teach
How Working from Home Has Changed the PR Work Environment
Published on October 8, 2020, at 1:45 p.m. by Katelyn Lambert When the COVID-19 pandemic hit, it seemed like the whole world came to a screeching halt overnight. Businesses automatically
Student-Run Agency Spotlight: Hill Communications at Syracuse University
Published on October 8, 2020, at 10:35 a.m. by Kathleen McManus. Today, many universities embrace student-run public relations firms as both an excellent supplement to classroom teaching and a unique opportunity for
How PR Can Help Shape the Mental Health Conversation
Published on October 1, 2020, at 7:44 p.m. by Allison Cohen Since the medieval ages, mental health has carried negative stigmas, ranging from evil spirits controlling the mind to demons
How Small Businesses Are Establishing a New Normal
Published on September 30, 2020, at 10:45 p.m. by Emie Garrett. Nearly eight months into the coronavirus pandemic, there is no doubt that small businesses have faced the brunt of
A Look at Nonprofit Response to Covid-19
Published on September 16, 2020, at 6:45 p.m. by Tralene Hunston. 2020 has been a tumultuous year, throwing curveballs into even the best laid plans. With the enduring difficulties of
Pandemic Pitching: What’s the Protocol?
Published on April 23, 2020, at 7:05 p.m. by Macy Krauthamer. “We are all in this together” has never been more relevant during this apocalyptic time when people are sheltering in
The Power of Social Media May Shock You
Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun