The Relationship Between CSR and PR
Published on November 14, 2019, at 8:20 p.m. by Louise Margeson. Today, more than ever, consumers want to invest their time and money in brands that are socially, ethically and
Agency Spotlight: Octagon
Published on November 5, 2019, at 8:30 p.m. by Louise Margeson. In the business of college and professional sports, sponsorship is one of the most effective ways to drive fan
It’s Called a Style “Guide” for a Reason
Published on October 27, 2019, at 2:00 p.m. by Carlyle Ascik. On Aug. 28, 2019, a statement of under 280 characters caused an uproar in the communications industry. When the
Saving Planet Earth: Environmental PR
Published on October 27, 2019, at 2:15 p.m. by Heather Griffin. The public relations industry provides many opportunities to follow your passions. You can choose to go into finance, fashion,
That’s Showbiz Baby: Insider Advice for Succeeding in Entertainment PR
Published on October 24, 2019, at 5:30 p.m. by Gabrielle Sirois. The entertainment industry is one of the most high-profile industries worldwide. Many people in public relations are drawn to
“Starting up” a Startup: Swoptop
Published on October 23, 2019, at 6:42 p.m. by Ali Cushing. The term “startup” has been bandied around at an increasing rate over the past few years describing young ventures
FlyteVu: Crafting Authentic Partnerships
Published on October 21, 2019, at 4:30 p.m. by Ally Denton. Nashville-based agency FlyteVu connects brands to consumers through music, pop culture and entertainment. Established only four years ago, it
Understanding the Misunderstood: Health Care Public Relations
Published on October 14, 2019, at 7:32 p.m. by Justine Groeber. As one of public relations’ biggest growth areas, health care PR generates over 15% of a member firm’s revenue. Oftentimes
A Tale of Two Twins: Agency vs. In-house
Published on October 7 , 2019, at 4:02 p.m. by Kennedy Schwefler. One hardship that many public relations professionals face is deciding whether to jump into agency life or in-house
Brandon Maxwell: Promoting His People
Published on October 4, 2019, at 10:00 a.m. by Ali Cushing. In order for any workplace to run effectively, employers must understand the importance of giving credit to employees where