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Editor Biographies, Fall 2024

Lisé Badeaux Lisé Badeaux Editor/Writer Hometown: Vestavia Hills, Alabama Major/Minor: Public Relations/Communication Studies Academic Achievements: President’s List (x4) Jobs, Internships & Other Achievements: Employee Engagement and Communications Call Center Intern at Protective Life Insurance Community Service: Make-a-Wish, Big Brothers Big Sisters of West Alabama Organization Membership: University of Alabama EcoCAR, Chi Omega, Capstone Agency, Alice Magazine, STEM and Create Path to […]

The Age of Artificial Intelligence: Recognizing Gender Bias in AI
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The Age of Artificial Intelligence: Recognizing Gender Bias in AI

Published on Feb. 6, 2025, at 2:24 p.m. by Abby Cope. Artificial intelligence has become a force to be reckoned with. Whether it’s in the workplace, the classroom or just for one’s personal use, it is prominent in people’s day-to-day lives. According to a study by Slack’s Workforce Lab, 81% of respondents claim that artificial […]

From Lava to Likes: How Iceland Rebranded Itself
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From Lava to Likes: How Iceland Rebranded Itself

Published on Feb. 5, 2025, at 4:43 p.m. by Reese Ham. The perception of Iceland for far too long was the wannabe little sibling country to its cooler older siblings over in Europe. In 2010, an eruption of Eyjafjallajökull, a volcano located in the south of Iceland, caused major flight cancellations and disruptions across the globe. Iceland […]

What Will Happen in 2025?
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What Will Happen in 2025?

Published on Jan. 29, 2025, at 4:45 p.m. by Lisé Badeaux. As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global dynamics promise to reshape how brands communicate and connect with their audiences. Here are the key PR trends to watch […]

Bourbon, Branding, Brotherhood & Beyond
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Bourbon, Branding, Brotherhood & Beyond

Published on Dec. 16, 2024, at 7:39 p.m. by Victoria Donato. If you were a loyal television watcher during the 2010s, chances are you fell for the two heartthrobs who carried the hit supernatural teen drama “The Vampire Diaries.” Fictional brothers Damon and Stefan Salvatore captivated audiences with their intense sibling rivalry, leaving viewers to wonder: Am […]

Alabama Athletics: The Balance Between Branding and Humor
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Alabama Athletics: The Balance Between Branding and Humor

Published on Dec. 12, 2024, at 3:53 p.m. by Jane Blissett. The bar is high for Alabama Athletics — with national championships in multiple sports, elite players and coaching staff, and a standard to win and defy expectations. The teams and athletes who are destined for greatness need to be showcased for the world to […]

Perfecting PR Pros: A Michael Smart Profile
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Perfecting PR Pros: A Michael Smart Profile

Published on Dec. 9, 2024, at 7:42 p.m. by Victoria Donato. While many people have made notable contributions to the public relations industry, Michael Smart is a name that truly stands out among others. A former journalist, passionate media pitcher and transformative teacher, Smart has dedicated his career to empowering PR practitioners to grow, thrive and excel. […]

Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback
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Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback

Published on Dec. 4, 2024 at 6:54 p.m. By Megan Renzi. Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly something that once went out of style can rise to popularity again. From the digital camera craze to sold-out low-rise jeans, past trends often make […]

Spotify Wrapped – A Harmonious Holiday Tradition
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Spotify Wrapped – A Harmonious Holiday Tradition

Published on Dec. 2, 2024 at 5:31 p.m. By Rhodes Reddick.  With the holiday season quickly approaching, most people can’t help but get excited about their favorite yearly traditions being right around the corner. While some look forward to advent calendars or holiday parties, others like myself get antsy about the reveal of their Spotify […]

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