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Meaning Over Marketing: Gen Z’s PR Revolution

Meaning Over Marketing: Gen Z’s PR Revolution

Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a few common stereotypes associated with Gen Z. While these labels capture the culture, they often overlook the generation’s deeper impact on communication and media. The reality is Gen Z has disrupted traditional [...]
Media Training Legends

Media Training Legends

Published on Feb. 27, 2025, at 12:33 p.m.by Isabella Avila. In today’s face-paced, media-oriented world, the ability to communicate a brand’s image through media interviews is more critical than ever. Media training for public figures has been a basic component in the public relations industry but also acts as an unspoken necessity to avoid breaking […]

Politics, Pop Stars and Public Relations

Politics, Pop Stars and Public Relations

Published on Feb. 27, 2025, at 7:53 a.m.by Evie Feinour. As November 2024 approached and the United States Presidential Race intensified, it seemed like each day brought a new celebrity voicing support for a candidate or sharing reasons for opposing another. Public figures like Taylor Swift, Beyoncé, Elon Musk and others from diverse industries used their platforms […]

Tumble Out of Bed and Onto Broadway: Dolly Parton’s Story Comes to Life

Tumble Out of Bed and Onto Broadway: Dolly Parton’s Story Comes to Life

Published on Feb. 26, 2025, at 6:11 p.m. by Ella Kate Baker. If you’re anything like me, you probably lost your mind when Dolly Parton announced her new musical “Dolly: An Original Musical,” which is coming to Broadway in 2026. And if you’re really like me, you already snagged tickets to the Nashville premiere this summer. Known for […]

SNL’s Golden Anniversary: A Celebration of Comedy and Culture

SNL’s Golden Anniversary: A Celebration of Comedy and Culture

Published on Feb. 26, 2025, at 5:53 p.m.by Evie Feinour. “Live from New York, It’s Saturday Night!,” mega pop star Sabrina Carpenter and legendary singer-songwriter Paul Simon exclaimed in unison, kicking off the special 50th anniversary episode of the iconic comedy sketch show, “Saturday Night Live.” Despite coming from different backgrounds and eras, the pairing of the two […]

From Over-Saturated to Oversharing

From Over-Saturated to Oversharing

Published on Feb. 25, 2025, at 3:11 p.m. by Abby Cope. As social media becomes steadily more prominent in the way our generation communicates and interacts, it evolves with market trends as well. What once was an over-saturated and picture perfect image influencers felt compelled to portray has transformed into raw, real relatability amongst online […]

The Guilt-Tripping Owl Continues to Keep People Chirping

The Guilt-Tripping Owl Continues to Keep People Chirping

Published on Feb. 24, 2025, at 5:15 p.m. by Ava Stevens.  At surface level, Duolingo may seem like just a language learning application, yet below the surface, the brand has evolved into so much more. Whether you’ve personally used the app or just heard of it through word of mouth, Duolingo certainly knows how to make [...]
You Are What You Wear

You Are What You Wear

Published on Feb. 20, 2025, at 10:05 a.m.by Gracie Powell. Lately, it’s almost impossible not to spot a brand logo on clothing, accessories, lifestyle products and so much more. This is a strategic marketing tactic for many brands to involve consumers in developing their brand images. As noted by Solomon Thimothy in an article from Forbes […]

Turning Exclusivity Into Success Through Luxury PR

Turning Exclusivity Into Success Through Luxury PR

Published on Feb. 18, 2025, at 10:53 a.m. by Olivia Pickens. What are some of the first names that come to mind when you think of luxury brands? Lamborghini, Hermès, Goyard, Tiffany, Rolex and Chanel are a few that I think of. These brands might be considered household names; however, very few targeted people actually […]

Curly Hair Comeback

Curly Hair Comeback

Published on Feb. 17, 2025, at 10:05 a.m. by Braden Barksdale. The struggles of not knowing how to style or wash curly hair correctly, the constant use of a straightener, the endless fights with a brush or not feeling beautiful with your own hair — these are all situations that women with textured hair may […]

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