Published on November 18, 2021 at 12:10 p.m. by Gabrielle Jolly. The topic of corporate social responsibility (CSR) has grown significantly over the past decade, with 77% of consumers now looking to buy from companies that “make the world a better place.” When most people think of CSR, they think of large-scale corporations such as Starbucks, Microsoft or Ben & Jerry’s. […]
Published on November 17, 2021 at 5:42 p.m. by Elise Luoma The Capstone, or The University of Alabama, is rooted in tradition, academic excellence and strong alumni relations. Rece Davis, Marillyn Hewson and Mark Ingram are some of UA’s notable alumni. From the inaugural opening of the university in 1831 with just 52 students to the current 38,320 students enrolled, several public relations campaigns, the “Advancing the […]
Published on November 16, 2021 at 9:17 a.m. by Ashley Cunigan. “Everybody makes mistakes. Everybody has those days. Everybody knows what, what I’m talkin’ ‘bout,” when writer’s block gets in the way. We’ve all been there: at the library in the late hours of the night frustrated when not a single idea comes to mind. While fiddling with […]
Published on November 15, 2021 at 8:00 p.m.by Evvy Lusco. Many artists tease the release of new music; Adele is no exception. Since her last album in 2015 titled “25,” fans have longed for the singer’s next age-titled record. With billboards showcasing “30” in cities across the world, speculation arose that this number would be the title of Adele’s newest […]
Published on November 10, 2021, at 3:20 p.m. by Tory Elliott. Fitness and health are popular topics in the wake of the COVID-19 pandemic. Fitness boutiques sparked a revolutionary movement for those looking to get their sweat on in group fitness classes. The International Health, Racquet, and Sportsclub Association reports that 18.2 million Americans currently belong to at least one fitness studio. […]
Published on November 10, 2021 at 11:43 a.m. by Faith Saucier. The Plank Center for Leadership in Public Relations is an expert resource for public relations professionals, educators and students. The Center sponsors research, mentoring, national awards and service programs to advance the understanding and practice of responsible public relations. Established in 2005 by the […]
Published on November 10, 2021, at 6:36 p.m.by Megan Murphy. Before his career fully blossomed with his first solo Grammy-nominated album, “Flower Boy,” in 2017, Tyler, the Creator’s early mixtapes were not made for profit, but simply as an art form of storytelling and self-expression distributed free of charge. The talented musician has mastered his brand, driven by […]
Published on November 8, 2021 at 9:56 p.m. by Amelia McGowan. Graphic design is a field that has grown tremendously popular over the last several years. With the rise of digital marketing and advertising among all types of companies, graphic designers and their skills have become essential components to any marketing team. In 2020 alone, there were 400,258 businesses working within the graphic […]
Published on November 8, 2021 at 8:00 p.m. by Alyssa Thomas. The World Series is an ideal time for companies to capitalize on brand promotion and consumer relationship-building opportunities. Companies like Taco Bell and FTX created campaigns to increase engagement with Major League Baseball (MLB) fans. Some of the promotions that these sponsored brands have to offer will keep […]
Published on November 3, 2021 at 9:26 p.m. by Gabrielle Jolly. It’s no secret that 2020 was the year of stretchy pants, and many have yet to return to their previous wardrobes. Whether you’re at a corporate office, college campus or out running errands in the city, the athleisure trend is everywhere. This current fashion phenomenon allows […]
