Published on October 21, 2021 at 6:16 p.m. by Evvy Lusco The terms “fast fashion” and “sustainable fashion” have been floating around the fashion industry for a while, but the question of how they differ with regard to public relations remains. Social media and corporate social responsibility seek to answer this question. Defining sustainable and […]
Published on October 20, 2021 at 8:20 p.m. by Gabrielle Jolly. The idea of becoming an orderly, methodical and “put-together” individual has taken over the social media feeds of users around the world. The trends of health, wellness and aesthetics have become appealing to many, and one product has flourished as a result: the Apple iPad. Apple […]
Published on October 20, 2021 at 8:12 p.m. by Mallory Westry. Although tiny, singer Ariana Grande is surely living up to her last name with her latest career move. Grande’s new makeup line, r.e.m. beauty, has acquired over 800,000 Instagram followers since its first post a month and a half ago — and the products haven’t even been released […]
Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a public relations campaign must-have for numerous brands. Since its premiere in late September, the Korean series has generated thousands of mentions on social media, making it ideal for brands to jump […]
Published on October 18, 2021, at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at California State University, noted student-run agencies put “PR students in the driver’s seat.” Student-run agencies allow undergraduates to obtain hands-on experience with real-life clients, and they are becoming increasingly popular across […]
Published on October 18, 2021, at 12:48 p.m. by Amelia McGowan. It’s no secret that the sports industry maintains a high level of diversity when it comes to the variety of organizations associated with the industry. Due to this increased variety, more complex and flexible communication strategies are required to handle crisis situations and mitigate scandals. […]
Published on October 14, 2021, at 3:21 p.m. by Mallory Westry. It is no secret that brands use their social media platforms to spread messages to their target audiences. Many brands even hire social media managers to ensure they are effectively communicating with followers. However, when it comes to social media messaging, it is important that a […]
Published on October 13, 2021 at 9:35 p.m. by Amelia McGowan. Movies are a unique form of media that utilize a mix of publicity and marketing tactics to engage with their key audiences. From trailers to press tours, each tactic not only promotes the latest movies, but also reignites fans’ love for iconic characters. The […]
Published on October 13, 2021 at 9:28 p.m. by Gabrielle Jolly. Over 40% of U.S. employees doubt themselves in negotiations, with many Americans expressing fear and anxiety toward the topic. However, negotiations occur daily, and avoiding these processes can result in more harm than good. For a public relations practitioner, relationship building, effective communication and negotiating for […]
Published on October 12, 2021, at 8:25 p.m. by Tory Elliott. From the Terrible Towel to crimson and white shakers, football fans have used merchandise to support their favorite teams for years. Nothing unites a fan base more than memorabilia that they can pass down through generations. These traditions are some of the most important accessories a […]
