Published on April 17, 2025, at 2:51 p.m.by Evie Feinour. Short for “name, image and likeness,” NIL refers to the way collegiate athletes are now permitted to earn money. Athletes can leverage their NIL to secure brand deals and pursue other promotional opportunities — something that was prohibited under NCAA regulations until just a few […]
Published on April 17, 2025, at 1:50 p.m. by Ella Kate Baker. Ten years ago, one might spend their free time watching their favorite TV show or a 30-minute video from their favorite YouTuber. Now, it’s possible to catch up on the latest influencer scandals, scroll past recent political news and even squeeze in a […]
Published on April 16, 2025, at 10:15 p.m.by Ava Stevens. Public relations campaigns are objective-driven practices that aim to maintain positive relations between a brand and its public. With nonprofit organizations having limited resources, how exactly do they drive change? Brainstorming processWhen it comes to creating campaigns, Amy Diaz, senior director of marketing communications for ASPCA, explained […]
Published on April 16, 2025, at 4:45 p.m. by Reese Ham. The holidays are a time for gathering, laughter, delicious treats and, most importantly, giving. The holiday seasons can be emotional, stressful and busy for everyone. Whether it’s buying gifts, cooking what feels like thousands of meals or planning elaborate parties, sometimes it is worth […]
Published on April 15, 2025, at 2:54 p.m. by Katie Black. In today’s fast-paced digital world, brands everywhere are navigating new ways to connect with audiences. Traditional public relations tactics like press releases and media coverage do still matter, but many of today’s biggest PR wins are being made on social media. Businesses are leaning into more […]
Published on April 15, 2025, at 10:02 a.m.by Evie Feinour. If you’re living in the 21st century, there’s a good chance you’ve heard the term “cancel culture” tossed around in conversations about social media, politics and celebrities. But what does it really mean—and where did it come from? According to the Pew Research Center, the […]
Published on April 14, 2025, at 9:10 p.m. by Gracie Powell. Not all public relations work is created equal — especially when it comes to entertainment PR. While consumer PR focuses on creating positive impressions to drive sales, entertainment PR focuses on creating positive impressions of individuals and managing those individuals’ images. Pierce PR works mostly […]
Published on April 14, 2025, at 3:58 p.m. by Abby Cope. Social media has opened the door to countless opportunities, such as the start of content creation as a solid job pursuit, brand promotion and even becoming a source of news to younger generations. However, despite all the positive social media has done for the […]
Published on April 8, 2025, at 4:25 p.m.by Olivia Pickens. From “Gossip Girl” to “Gilmore Girls” and from “Pitch Perfect” to “Legally Blonde,” TV shows and movies surrounding the topic of college are among the most popular and loved plot lines today. It is genuinely impossible to watch some movies and not see footage from […]
Published on April 7, 2025, at 7:20 p.m.by Olivia Pickens. Gatlinburg, Tennessee, has been a tourist hot spot for families, friends and individuals for many years. From exploring the Great Smoky Mountains to whiskey tastings at established distilleries, there is no lack of activities when visiting Gatlinburg. Caroline Bean is the public relations and communications […]
