By: Miriam Fry When a movie idea is pitched to a studio executive, one thought is running through her mind: “Will this movie make money?” And while yes, making money is important, is it the most important part of the industry? To what lengths do we go to make money? What do we sacrifice? In […]
By Wesley Vaughn Video game reviewers have billed it as “not your ordinary first-person shooter.” Combining lightning-fast gameplay, striking visuals and a brazen attitude, Bulletstorm separates itself from the pack of typical video games. It makes sense that its public relations campaign would do the same. Bulletstorm, a game developed by People Can Fly and […]
by Katherine Baker When you think of a YouTube video that you have watched dozens of times, what do you see? Do you see animals, babies, double rainbows or maybe even men getting kicked in the crotch? Well, that’s what Smart Water associates with “viral videos,” as seen in its newly released video advertisement featuring […]
by Amanda Coppock Five years ago, if you were to say you wanted to “tweet,” the person you were talking to would probably think you were crazy. As pervasive as Twitter is today, five years ago it was nonexistent. When Jack Dorsey launched Twitter in 2006, chances are he never imagined that it would have […]
by Marissa Stabler After reading a letter that Public Relations Society of America Chair and CEO Rosanna Fiske wrote to the U.S. Senate Subcommittee on Contracting Oversight, I mused in awe for some time. The letter was sent prior to the subcommittee’s March 1 hearing over a contentious public relations contract awarded to a private […]
by Aman Judge CK One, ring a bell anyone? Taking full advantage of one of its most successful campaigns from the 1990s, Calvin Klein is revamping its approach to the consumer. CK One, the name of its most popular unisex fragrance, may soon become a global digital campaign. Since the early 1990s, Calvin Klein’s image […]
By Megan Cotton Ethics in public relations has always been a hot topic without black and white answers, only shades of gray. To provide an open discussion on this topic, The Plank Center hosted a Webinar, “Ethics in PR Education,” on Feb. 23, 2011, in which the panelists provided their advice on teaching students the […]
By Hannah McDaniel The current generation of consumers is unlike any other. Generation Y does not know how to handle positive reinforcement, and most of us respond best to negative criticism. We are fine with product placement — but do not tell us what to buy. It’s about time major corporations grasped this strategy as […]
By: Victoria Corley How much tangible knowledge can anyone pick up from reading a book, listening to a lecture or even studying for a test? Not too much. In a field such as public relations, it is vital for students to have hands-on experience with clients, creating work that can be used in the real […]
By Katy Echols There once was a boy named Jim Porter who was journeying from Oklahoma City to Memphis. Upon arriving at the airport, he walked up to a kiosk and scanned his driver’s license to print his ticket. This failed to work. He then pulled out his BlackBerry and spent several minutes connecting to […]
