Posted At: November 2, 2011 1:06 PM Even while she was working as an intern, Olivia Dikambi knew that she would not be happy until she was her own boss. Years later, the result is the I AM PR Agency LLC, Dikambi’s own PR firm. The agency is growing daily and pursuing every opportunity that comes […]
Posted At: November 21, 2011 1:06 PM The color pink is not only used to deliver unspoken verification to hospital visitors waiting for the arrival of new life. Now, the color pink is better known for delivering a different type of message — breast cancer awareness. The beginning An article by the Breast Cancer Society Inc. stated […]
Posted At: November 21, 2011 1:11 PM Coca-Cola products have a longstanding signature brand. Coca-Cola’s bright red and token script give the product a timeless, easily identifiable look. Unlike some of its competitors, Coca-Cola’s brand hasn’t had too many fundamental changes over the years. When following the evolution of the brand it’s easy to see just how […]
Posted At: November 21, 2011 1:08 PM It seems that many small businesses and large corporations have caught on and realized the advantages and opportunities that social media can provide. It’s not unusual for your favorite clothing brand or restaurant to have its own Facebook page. But are businesses really using Facebook and the world […]
Posted At: November 21, 2011 1:17 PM Public relations practices are all about results. Whether these results are for a large corporate agency or a small nonprofit organization, results they remain. These results show the successes, or failures, of an organization’s most meaningful initiatives. Nonprofit public relations has a special duty in its initiatives beyond […]
by Emily Diab The frenzy of Operation: Crackdown has begun for many college seniors, and for some of them it’s too little too late. But for others, the intense feeling of utter stress from the commitment they’ve applied for years will soon pay off. They will walk across the graduation stage and gleam with pride, […]
by Megan Reichenbach The Stop Online Piracy Act (also known as the Protect IP Act in the Senate) is a new initiative copyright owners are taking to “isolate and shut down websites or online services found with infringing content.” Should we be worried? SOPA’s primary goals seem to be legitimate, giving those artists the money […]
When creating a promotional campaign, the fear of burning out too quickly or over-promising results is almost always a present concern. We learn in Public Relations 101 the importance of engaging your audience. When the plans for the Wizarding World of Harry Potter began in 2007, Universal Studios made knowing its audience top priority. Based […]
Public relations practitioners regularly take on the responsibility of forging and understanding the relationships between clients and their respective publics. The relationship with the media tends to take a high priority for many companies because of the importance placed on media coverage. Unfortunately for public relations practitioners, this relationship also tends to be the hardest […]
When building a career in public relations, most recent graduates think of working for a big corporation or agency. In PR classes, students learn about the industry’s top agencies, study the strategies and tactics that are most effective when communicating to a company’s audience and dream of creating and implementing a successful campaign for a […]
