Posted At: March 28, 2011 2:22 PM by Wesley Vaughn Even before it opened on Sept. 17, 2010, Birmingham’s Railroad Park was labeled a symbol of progress and hope in a city that has faced unfavorable public perception since the civil rights movement of the 1960s. The 20-acre green space served as an urban planning achievement, […]
Posted At: March 30, 2011 1:19 PM by Marissa Stabler A-B-C-D-E — for many, this is the beginning of the English alphabet; for the Public Relations Society of America, this is the beginning of a multifaceted mission. As the world’s largest society of public relations professionals, a central part of PRSA’s mission has long been to […]
Posted At: March 30, 2011 1:58 PM by Katy Echols Globalization is an ever-growing trend. It has seeped into every aspect of life from communication and fashion to business and politics. To keep up with this trend, businesses are adapting their operations. We are seeing globalization everywhere: businesses are relocating, opening offices in foreign cities […]
Posted At: March 30, 2011 2:39 PM by Katy Echols It seems the world is shrinking. People thousands of miles away seem closer as technology has allowed for a more interconnected and interactive world. We can skype with someone in Tokyo while sitting in Houston. We can send emails from Alabama to Austria in a matter […]
Posted At: April 20, 2011 1:32 PM by Amanda Coppock In every field, an evolution in the way business is conducted occurs. A shift in culture, an advance in technology or an economic change can impact how a field adjusts over time. Although public relations is a relatively new field in comparison to many, it has […]
Posted At: April 20, 2011 1:46 PM by Christine Kapurch Recent disasters from the BP oil spill in the Gulf of Mexico to the nuclear crisis in Japan show the damage humans are capable of committing to the environment. These calamities remind the public to focus more on being environmentally conscious. The easiest way to do […]
Posted At: May 19, 2011 1:06 PM by Wesley Vaughn On April 27, tornadoes ripped through the state of Alabama. In Tuscaloosa alone, 43* were killed with six of those being University of Alabama students. The storm dramatically altered what local media outlets would cover the next day and the following weeks. Some outlets decided to rebrand entirely […]
Posted At: May 20, 2011 12:26 PM by Miriam Fry From the 1950s — when one had to get off the couch and manually change the channel on the TV — to 2011 — when we can watch TV on demand and online — TV shows and the roles their fan bases play have changed immensely. […]
Posted At: May 23, 2011 10:49 AM by Victoria Corley Our culture’s relationship with nature has evolved into a multibillion-dollar business. Americans have come to accept and rely upon the idea that a product or a brand is closely connected to the environment. Eager to sell nature to the American consumer, marketers have generated the man-made […]
Posted At: May 26, 2011 12:50 PM By Katherine Baker An employer at a major public relations firm in New York City looks at a potential employee’s résumé. He sees something on the neatly formatted paper that catches his eye — a word that almost all employers want to see in order to hire […]
