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International PR: Do You Have Reservations?

by Amanda Aviles Curious about what it would be like to live in another country? Or form business relationships with people from exotic backgrounds, whose customs and beliefs vary drastically from yours? Have you ever considered working for an international company in the U.S.? Ever dreamed of a career that could present opportunities for you to […]

The Different Faces of Internet Self-Promotion

Posted At: December 2, 2009 12:33 PM by Ashley Ross College students are continually warned about the negative effects of irresponsible management of social media accounts such as Facebook, Twitter and MySpace. Concerns of this nature arise because personal social media accounts can either assist or hinder one’s search in the job market. Employers have easy […]

Military PR: From Vietnam to Today

Posted At: December 2, 2009 12:26 PM by Jessica Boyd Many people have compared the current war in Iraq to the Vietnam War. Like Vietnam, the Iraq War is an undeclared war that has grown increasingly unpopular in recent months and has lasted longer than most people expected. According to the Historian article “Unsell the War: Vietnam and […]

APR Accreditation: Three Little Letters that Make a Big Difference

Posted At: December 2, 2009 12:05 PM by Meg Watson Three little letters behind a PR professional’s name can make a big difference in that person’s career. Most people are familiar with some professional credentials, such as CPA, MBA, Ph.D., and M.D. However, many PR students and young professionals are unaware of an important credential in their own […]

Sport Management's MVP

Posted At: November 23, 2009 12:02 PM by Niki Gautier When sports teams or players have a crisis, who gets them out of that crisis? When there is a sporting event that needs to be planned, who is there to get everything together? Behind the scenes of every press conference, who is coaching the coach […]

Place Through Cause Marketing

Posted At: November 18, 2009 1:08 PM by Jaclyn White In today’s economy, people are tightening the purse strings and buying the most inexpensive products possible: it’s every man for himself, right? Surprisingly, this is not necessarily true. Edelman, one of the world’s leading independent public relations firms, has again sponsored the annual goodpurposestudy. This […]

A Desired Demographic

Posted At: November 18, 2009 12:58 PM by Meghan Zimmerman Whether it’s the weekly call home that leaves their parents feeling more like ATMs than family, the odd, on-campus work-study job, a rare paid internship or a summer’s worth of savings, average college students find themselves in both the need and the possession of disposable income, […]

Food Network: A PR Success Story

Posted At: November 18, 2009 12:58 PM by Alysar Alameddin In recent years, Food Network has become more than just a household name. The network, known for its cooking segments, competitions and travels, reaches 98 million U.S. households and continues to grow more each day. Carrie Welch, vice president of public relations at Food Network, said there is […]

The Battle Continues: Campaign PR

Posted At: November 18, 2009 12:50 PM by Sara Sanderson Where does public relations fit in to the political world? Public relations is extremely important for political candidates as they develop ways to communicate messages to their constituents and to the media. In addition, public relations strategies and tactics that candidates employ are extremely important to […]

Managing a Financial Downturn

Posted At: October 21, 2009 1:52 PM by Ashley Ross In today’s lackluster economy, more and more companies are searching for ways to keep their heads above water. Companies rely on public relations more than ever to create optimistic financial outlooks for the public. For a company to survive these difficult economic times, it is key […]

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