Isabella Avila Isabella Avila Editor/Writer Hometown: Edison, New Jersey Major/Minor: Public Relations/Sales Academic Achievements: Dean’s List, Phi Eta Sigma Honor Society Jobs, Internships & Other Achievements: Director of Communications and Executive Director — UA Greek Programming Board, Media Relations Specialist — Capstone Agency, Media Coordinator — CTS Silicone Wholesale Community Service: Elementary school volunteer Organization Membership: Capstone Agency, Pi Beta Phi, […]
Published on May 7, 2025, at 11:17 p.m.by Isabella Avila. Storytelling and culture are at the forefront of public relations — and Latin culture is becoming the mainstream. Bad Bunny, a Puerto Rican artist who is smashing records worldwide, and Juan Soto of the New York Mets, who has the largest MLB contract in organization history, are two examples. […]
Published on April 28, 2025, at 12:19 p.m. by Isabella Availa. Influencer marketing has added an additional glamorous touch to the world of public relations and has enhanced communication campaigns in unique ways. Over the past decade, influencer marketing has grown immensely. Companies are learning of the power of influencers and are willing to pay […]
Published on April 22, 2025, at 2:57 p.m.by Evie Feinour. The Masters Tournament is steeped in tradition — from the iconic green jacket to the Champions Dinner to the $1.50 pimento cheese sandwiches, the event is built on nearly a century of history and golf prestige. Every first week of April for the past 89 years, The Masters has been held at Augusta […]
Published on April 21, 2025, at 2:34 p.m. by Katie Black. Health and wellness fads have been around for centuries. From diet pills to exercise trends, brands have been selling the idea of an easier and faster way to be healthy. Today, those ideas are packaged with compelling branding, trendy buzzwords and an influencer-approved aesthetic. Each new health […]
