Skip links

Blog

Eat More Chicken? You don’t have to ask me twice.

Posted At: September 16, 2013 2:30 p.m. by Sarah de Jong Chick-fil-A: To some people, the nine-letter, hyphenated name of the fast-food chicken empire immediately makes them salivate. To others, it brings up unpleasant memories of the company’s past public relations blunders and overly fried food. Whether you are a Chick-fil-A lover or not, you […]

Evolving Entertainment: Edelman’s Entertainment Study

Posted At: September 17, 2013 10:50 a.m. by Jacquie McMahon While you’re binge-watching television shows on Netflix, research companies are toiling away to analyze the prevalence of entertainment in your life. Who knew your lazy afternoon in bed could turn into science? Edelman and MATTER’s seventh annual Global Entertainment Study examined eight key markets for […]

The Spring Tide of Weibo

Posted At: September 13, 2013 11:30 a.m. by Fanchu Meng New media is a great opportunity for businesses to promote their services. Just like Twitter is already deeply ingrained in Western culture, Weibo has taken over China. As a Chinese citizen, I enjoy using Weibo in my spare time to connect with my friends and discuss […]

Jumping the Gun with 140 Characters

Posted At: September 12, 2013 7:30 a.m. by Jessica Chambers Twitter can be the media’s best friend or worst nightmare. With a single click, information can be spread to the masses. However, the use of Twitter can also backfire and damage a news outlet’s credibility. With more than 500 million active tweeters, Twitter is the […]

Instagram Introduces Ads

Posted At: September 11, 2013 8:30 p.m. by Ashley Jones Brace yourself Instagrammers: Advertisements will start taking over your feed soon. Instagram Director of Business Operations Emily White recently announced that the popular photo-sharing app will begin selling ads within the next year, and if you’re like me, this is the last thing you want […]

Black Twitter

Posted At: September 11, 2013 2:30 p.m. by Kyle Borland How many of you were aware that one of the jurors in the George Zimmerman trial acquired a book deal? I asked a lot of my friends this question (not a very scientific poll but it’ll have to do on my college budget) and many […]

Consuming Fitness

Posted At: September 9, 2013 7:30 p.m. by Jessica Smith Being lazy in America is apparently a thing of the past. Fitness companies have capitalized on America’s health boom.Everywhere you turn there is a new type of workout. Fitness programs such as Zumba, Pilates, yoga, Couch to 5K, Pure Barre, CrossFit and cycling have consumed […]

Airplane Ads to the Ad-Weary Americans?

Posted At: September 6, 2013 8:30 a.m. by Christi Rich How would you feel about spending your entire airplane ride staring at the back of the seat in front of you, only it’s covered in advertisements instead of just a pocket holding the Sky Mall magazine? I discovered an equally wonderful and frustrating company called […]

Spam and Its Effectiveness (or Lack Thereof)

Posted At: September 4, 2013 2:50 p.m. by Brian C. Hoff Meet the totally transformed #Hamsters & all-new #2014Soul. [2014 Soul ! (Exclaim) shown. Expected Fall 2013.] pic.twitter.com/mb5jHQYiFe — Kia Motors America (@Kia) August 26, 2013   The #GalaxyNote3 has a 5.7″ Full HD Super AMOLED screen & improved S Pen, making multitasking even better on the go. pic.twitter.com/6izoujjSEh — Samsung Mobile UK […]

Buycott: An Application for Principled Buying

Posted At: August 28, 2013 2:20 p.m. by Karly Weigel Finding an iPhone application that proves to be shocking or new is rare. Buycott, an emerging iPhone app, has captivated consumers’ attention and caused companies to reevaluate their public stances. The app’s motto could not be more fitting: “Buycott helps you to organize your everyday consumer spending so that […]

Return to top of page