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Beards as Branding

Posted At: September 27, 2013 9:30 a.m. by Brian C. Hoff Disclaimer: While this article may seem misogynistic because of consistent references to male facial hair and the qualities it represents, it is important to note that the author thinks women are highly capable of being perceived as strong, wise, experienced and powerful. This article […]

Service Learning in PR Programs: A Trifecta for Positive Outcomes

Service Learning in PR Programs: A Trifecta for Positive Outcomes

Posted At: September 26, 2013 1:15 p.m. by Courtney Cox Several studies have shown that 90 percent of the information taught in a classroom is retained when students are given the opportunity to teach it to someone else or to immediately use the information themselves. For students studying public relations, their future depends on how […]

A Price Worth Paying

A Price Worth Paying

Posted At: September 25, 2013 2:24 p.m. by Lexi Holdbrooks The job seeking process becomes more complex each year. Upcoming college graduates are jumping through hoops to stand out from the massive crowd of young professionals entering the job market. According to USnews.com, in 2000, more than 1.2 million people received a bachelor’s degree in the […]

Pinterest Promotion

Posted At: September 25, 2013 2:17 p.m. By Jessica Smith “Just over a year ago, my wife and I welcomed our son into the world. Since his first day, I’ve been pinning fun things we can do together, right now while he’s still little and later when he gets older. I know many of you do […]

Chipotle: Changing the Food Industry Paradise

Posted At: September 23, 2013 3:00 p.m. By Benjamin Ladrillono This month, Chipotle invited consumers to view the food industry in a world of its creation. Now, “come with me, and you’ll be in a world of pure imagination.” https://www.youtube.com/watch?v=lUtnas5ScSE In Chipotle’s most recent animated short titled “The Scarecrow,” the company sent a message that […]

Law and PR: Different Sides of the Same Coin

Law and PR: Different Sides of the Same Coin

Posted At: Sept. 20, 2013 6:30 p.m. by Brian C. Hoff & Susan Griffiths Law and public relations are not usually thought of as a cooperative exchange of cultures in the business world. PR and law often clash when the two industries are forced to work together. That said, studying PR as an undergraduate can actually […]

The Burrito Effect

The Burrito Effect

Posted At: Sept. 19, 2013 7:15 P.M. by Aime O’Keefe “On and off there’s a movement for environmentally sustainable practices in our food production,” said Dr. Burton St. John III, APR and associate professor at Old Dominion University in Norfolk, Va. “Chipotle isn’t waiting for an organized effort. They’ve anticipated it.” Chipotle is a company founded […]

The Ethics of Ghost Writing

The Ethics of Ghost Writing

Posted At: September 18, 2013 2:45 P.M. by Christi Rich On Sept. 11, 2013, Vladimir Putin, president of Russia, authored an op-ed in The New York Times. Many public relations professionals, students and educators likely had the same thought I did: There’s no way he actually wrote that himself. According to CBS News, Putin and […]

Butter Me Up

Posted At: September 18, 2013 1:42 p.m. By Karly Weigel For the past 32 years, Butterball Turkey has opened its phone line for holiday cooks to call in for help. The line opens at the beginning of November and remains open through December. Whether the turkey is overcooked or lacks proper seasoning, the Butterball hotline […]

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