Posted: December 6, 2012 at 1:53 P.M. by Shelby Calambokidis. Pulitzer-Prize Winner Jose Antonio Vargas should serve as an inspiration to every professional and student in the PR industry. In his efforts to introduce a national debate about the stigma against undocumented immigrants in the United States, Vargas has become a one-man show in his […]
Posted: December 3, 2012 at 2:15 P.M. by Jessica Colburn. The shift from relying on traditional media to incorporating social media seems daunting for many businesses. However, what if you were trying to promote a service rather than a product — and not just any service, a medical service?
Posted At: December 3, 2012 2:00 P.M. by Memorie Bailey It’s important to get things done on time, but it’s also important to enjoy the holidays and the well-deserved time off. Here are some useful tips for staying on track during the holiday season.
Posted At: November 30, 2012 3:10 P.M. by Leighton Brown Because of our nation’s current economic standing, more women (along with many other underrepresented groups) have felt inclined to enter the workforce. Accepting diversity in the workplace is extremely important and can help generate new ideas, grow your external client base and ultimately give you […]
Posted At: November 29, 2012 7:45 P.M. by Memorie Bailey Journalists and PR professionals work in the same industry and interact with one another on a regular basis, so it is important to maintain strong relationships with them in order to gain the coverage an organization needs.
Posted At: November 28, 2012 2:45 P.M. by Becca Bryant PR professionals are entrusted with an immense amount of responsibility as representatives for their clients, particularly in the fast-paced online realm. Knowing every client’s social media login information should not be taken lightly. We have the obligation to uphold the client’s reputation, which is a […]
Posted At: November 28, 2012 1:50 P.M. by Sam Nathews It’s a bird! It’s a plane! It’s… an overweight, elderly man bellowing “HO-HO-HO” through the whiskers of his long, white beard while riding in a magical sleigh filled with Christmas gifts and powered by nine flying reindeer? That’s right — Santa Claus is coming to […]
Posted At: November 26, 2012 1:37 P.M. By Nicole Hohman What are the elements of a successful media kit? Piece of cake! I found it more effective to break down what the company wants to convey to its audience rather than the media kit components. I closed my eyes and envisioned the company. Picture: A […]
Posted At: November 21, 2012 5:22 P.M. By Becca Bryant What is public relations? You will more than likely never get the same response from any two PR professionals. This is because PR encompasses so many different aspects. PR is strategic communication. PR is creative problem solving. PR is fostering and maintaining relationships.
Posted At: November 20, 2012 4:00 P.M. by Sam Nathews The public relations professional is the runt of the corporate litter. For those of us who stir and generate conversation on behalf of an organization, there has also been, for some time, an internal conversation brewing.
