Published on Oct. 31, 2024 at 1:33 p.m. By Megan Renzi. Curious about the buzz surrounding viral moments? They might just be the game-changing tool in public relations that brands need to catapult their growth. When a piece of content goes viral, it spreads quickly across social media platforms and is shared by thousands or […]
Published on Oct. 29, 2024 at 3:17 p.m. By Rhodes Reddick. As the digital age surges, industries continue to adapt and keep up with ever-evolving technology. This is especially true in the world of fashion and e-commerce. Although fashion has been a form of self expression since the 1960s, it wasn’t until the 1990s that […]
Published on Oct. 28, 2024 at 4:36 p.m. By Macy Barshick. Texas is a state known for its outsized identity, much of which can be attributed to the clever and enduring marketing slogans that have become deeply embedded in its culture. From “Everything is Bigger in Texas” to “Keep Texas Friendly” and “Don’t Mess with […]
Published on Oct. 28, 2024 at 4:16 p.m. By Macy Barshick. In today’s digital world, crisis management is more crucial than ever. Information spreads at an unprecedented speed, and false information is everywhere online. A company or organization’s response to a crisis can make or break its reputation in a matter of hours. The immediacy of […]
Published on Oct. 24, 2024 at 12:29 p.m. By Lisé Badeaux. In the world of seasonal marketing, few holidays rival Halloween’s sheer potential for creativity and profit. What can start as a subtle introduction of pumpkins and skeletons can grow into a full-blown phenomenon, thanks largely to fan engagement. Lewis: the new legend In 2023, […]
Published on Oct. 24, 2024 at 9:51 a.m. By Rhodes Reddick. I think we can all agree that at one point or another we have been unsure of how to pronounce someone’s name. It’s awkward, at times embarrassing, and I have found myself questioning who I am as a leader if I am unable to […]
Published on Oct. 21, 2024 at 4:26 p.m. By Victoria Donato. For years, advertisements have been seen and heard in ever-evolving ways across various forms of media. However, in 2003, podcasts — a digital, auditory medium that allows listeners to engage with content at their own pace — captured the ears of entertainment seekers worldwide. […]
Published on Oct. 17, 2024 at 7:23 p.m. By Jane Blissett. Over the past 100 years, Coca-Cola and Pepsi have been the two major brands in the beverage industry. The two companies have fought neck and neck to become the people’s choice. With creative advertising, public relations stunts and marketing campaigns, Coca-Cola and Pepsi have […]
Published on Oct. 16, 2024 at 3:59 p.m. By Megan Renzi. Ambassador marketing has emerged as one of the most successful approaches for boosting brand awareness, trust and loyalty among a specific audience. What distinguishes brand ambassadors from other marketing and public relations efforts is their ability to not only drive sales but to also […]
Published on October 14, 2024, at 4:10 p.m. By Christina Hunt. Being prepared for cybersecurity attacks has been a crucial part of a business since the advent of the internet in the 1970s, but now more than ever, businesses must be prepared in the event of a cybersecurity attack. In the last several years, we have seen […]
