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Elon Musk’s Twitter Takeover and the Battle for Transparent Leadership

Elon Musk’s Twitter Takeover and the Battle for Transparent Leadership

Published on September 30, 2024, at 5:01 p.m. By Lisé Badeaux. Elon Musk: innovative founder of SpaceX and Tesla, outspoken political supporter, and controversial owner of X Corp. In October of 2022, Twitter, now rebranded as X, was purchased by Elon Musk. Since then, the social platform has been a point of conflict and disconnection […]

What’s the Story? Oasis Is Back

What’s the Story? Oasis Is Back

Published on Sept. 26, 2024, at 10:26 a.m. by Victoria Donato. Oasis is officially done looking back in anger. The British rock band frontmen announced their long-awaited return after 15 years of fans patiently (or not so patiently) waiting. Brothers Liam and Noel Gallagher posted the announcement on their individual and collaborative Instagram, X and TikTok accounts on Sunday, Aug. […]

The Airbnb Advantage

The Airbnb Advantage

Published on September 25, 2024, at 6:34 p.m. By Braden Barksdale. Hotels are not the only lodging option anymore. Companies like Airbnb and VRBO are giving hotels a run for their money. But what sets Airbnb apart from a trusted hotel? About Airbnb Airbnb was established in 2008 when two hosts Brian Chesky and Joe Gebbia […]

Personal Branding Tips and Tricks: Building Your Unique Identity

Personal Branding Tips and Tricks: Building Your Unique Identity

Published on September 23, 2024, at 7:59 p.m. By Macy Barshick. In today’s competitive world, personal branding is more crucial than ever. Whether you’re seeking new job opportunities, aiming to establish yourself as an expert in your field or simply wanting to stand out, a strong personal brand can make all the difference. You may […]

A Hot New Bombshell Enters the PR World

A Hot New Bombshell Enters the PR World

Published on September 23, 2024, at 9:26 p.m. By Jane Blissett. If you haven’t watched television this summer, then you wouldn’t know that “Love Island USA” has taken the world by storm. With electric characters and plot twists, the series became the No. 1 most streamed reality show on television. But what made “Love Island USA” stand out […]

Editor Biographies, Spring 2024

Alexis Anderson Alexis Anderson Editor/Writer Hometown: Honaker, Virginia Major/Minor: Public Relations/Management Communications Academic Achievements: President’s List (Fall 2022) and Dean’s List (Fall 2021-Present) Jobs, Internships & Other Achievements: Marketing Intern for Adapted Athletics (Fall 2023-Present) and Field Sales Representative for TTI (starting Summer 2024) Community Service: Coach for Little League Volleyball and Softball and mentor for underprivileged children through Al’s […]

July 2024 Global Tech Outage: Emphasizing the Value of Crisis Comms

July 2024 Global Tech Outage: Emphasizing the Value of Crisis Comms

Published on September 18, 2024, at 9:22 p.m. by Rhodes Reddick. On the morning of July 19, 2024, the world woke up to one of the largest internet crashes ever recorded. CrowdStrike, an American cybersecurity company, uploaded a faulty update. In the blink of an eye, the security update triggered a global disruption that impacted […]

Snoop Dogg: The Renaissance Man of Entertainment

Snoop Dogg: The Renaissance Man of Entertainment

Published on September 16, 2024, at 4:52 p.m.by Christina Hunt. In the ever-changing world of music and entertainment, one of the biggest challenges for celebrities is being able to go beyond their original craft and expand their audience. But if there is one star that has thrived on this situation, it is the legendary icon […]

Fame Fur-Ever: How Miss Peaches Changed Dave Portnoy’s Image

Fame Fur-Ever: How Miss Peaches Changed Dave Portnoy’s Image

Published on September 11, 2024, at 4:41 p.m. by Stephanie Smith. You may be living under a rock if you haven’t heard of the infamous Miss Peaches, a 6-year-old rescue dog from Atlanta, who now lives with her new owner, Dave Portnoy. Love or hate him, he has brought attention to rescue shelters everywhere. The […]

The Masters of Social Media

The Masters of Social Media

Published on September 9, 2024, at 4:33 p.m.by CamiLee Downey. Every year during the first full week of April, thousands flock to Augusta, Georgia, to watch one of the most exclusive sporting events of the year: the Masters Tournament. The event’s exclusivity has made the masses wonder, “What is it really like at Augusta National?” Luckily […]

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