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Taking Down the Enemy: How to Overcome Writer’s Block

Taking Down the Enemy: How to Overcome Writer’s Block

Published on November 16, 2021 at 9:17 a.m. by Ashley Cunigan. “Everybody makes mistakes. Everybody has those days. Everybody knows what, what I’m talkin’ ‘bout,” when writer’s block gets in the way. We’ve all been there: at the library in the late hours of the night frustrated when

From “19” to “30”: Adele’s Latest PR Strategy

From “19” to “30”: Adele’s Latest PR Strategy

Published on November 15, 2021 at 8:00 p.m.by Evvy Lusco. Many artists tease the release of new music; Adele is no exception. Since her last album in 2015 titled “25,” fans have longed for the singer’s next age-titled record. With billboards showcasing “30” in cities across the world, speculation arose

Fitness Boutiques, Consumer Loyalty and Relationship Building

Fitness Boutiques, Consumer Loyalty and Relationship Building

Published on November 10, 2021, at 3:20 p.m. by Tory Elliott. Fitness and health are popular topics in the wake of the COVID-19 pandemic. Fitness boutiques sparked a revolutionary movement for those looking to get their sweat on in group fitness classes. The International Health, Racquet, and Sportsclub Association reports

The Plank Center for Leadership in Public Relations

The Plank Center for Leadership in Public Relations

Published on November 10, 2021 at 11:43 a.m. by Faith Saucier. The Plank Center for Leadership in Public Relations is an expert resource for public relations professionals, educators and students. The Center sponsors research, mentoring, national awards and service programs to advance the understanding and

From College to Corporate: The Rise of Athleisure

From College to Corporate: The Rise of Athleisure

Published on November 3, 2021 at 9:26 p.m. by Gabrielle Jolly. It’s no secret that 2020 was the year of stretchy pants, and many have yet to return to their previous wardrobes. Whether you’re at a corporate office, college campus or out running errands in

Influencer Marketing: The Key to Trader Joe’s’ Growth

Influencer Marketing: The Key to Trader Joe’s’ Growth

Published on November 2, 2021, at 8:56 p.m.by Elise Luoma. Cookie Butter, Everything but the Bagel Seasoning Blend and Popcorn In a Pickle are some of the most distinct and  famous products known by Trader Joe’s connoisseurs. The Monrovia, California-based chain started as a neighborhood grocery store in 1967 named after

Sprout Social Rises to Scheduling Success

Sprout Social Rises to Scheduling Success

Published on November 1, 2021 at 8:57 p.m. by Ashley Cunigan. In a world that revolves around social media, scheduling content has become more crucial than ever. The rise of new platforms has caused businesses to increase their social media management efforts by planning posts ahead of

#BhamRestWeek: Styling Birmingham’s Culinary Scene

#BhamRestWeek: Styling Birmingham’s Culinary Scene

Published on October 27, 2021 at 6:55 p.m. by Mallory Westry. Birmingham, Alabama, is home to various public relations firms and advertising agencies. However, one company in particular has placed a special emphasis on the city’s rising culinary scene — STYLE Advertising. STYLE Advertising is a public relations,

The Social Media Blackout

The Social Media Blackout

Published on October 26, 2021, at 5:32 p.m.by Elise Luoma. Social media giants Instagram, Facebook and WhatsApp suddenly went “dark” during an outage on Oct. 4, 2021. The six-hour “blackout” compromised business operations and hindered companies’ ability to use these social media platforms as their

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