Published on December 2, 2021, at 6:34 p.m. by Mallory Westry. The concept of change is not unfamiliar to professionals in the public relations industry. In fact, with new trends constantly arising, PR professionals are skilled at anticipating and adapting to change. In recent years, a wide
Published on December 1, 2021 at 5:20 p.m. by Tory Elliott When Nintendo announced in 2019 that there will be a sequel to “The Legend of Zelda: Breath of the Wild” — one of the best video games of 2017 — fans of the series waited with bated breath for the
Published on December 1, 2021 at 5:16 p.m. by Elise Luoma The Holiday Shopping Season: Black Friday, Free Shipping and Early Shopping The gift-giving season may not start until mid-December, but early shopping has commenced. Whether the Nintendo Switch, Apple AirPods Pro or the infamous Peloton
Published on November 30, 2021, at 8:59 p.m.by Elise Luoma From finding the best vanilla sweet cream cold brew to sampling the strongest espresso martini, coffee and cocktails have taken over the beverage industry of Tuscaloosa, Alabama. Bold brandingBranding is a tactic small businesses in the coffee and cocktail enterprise
Published on November 29, 2021 at 2:15 p.m.by Megan Murphy. Public relations best practices cannot be ignored in times of crisis, especially when individuals’ lives are involved. On Nov. 5, 2021, eight lives were lost in a crowd of 50,000 people at Travis Scott’s Astroworld Festival. Despite
Published on November 29, 2021, at 6:25 p.m.by Evvy Lusco. Based in New York City, MikeWorldWide is an integrated public relations agency with a network of partners and talent hubs across the globe. MikeWorldWide was founded in 1986 and is among the “world’s leading independent public relations agencies.”
Published on November 22, 2021 at 7:00 p.m. by Lady Reynolds. This Thanksgiving, America’s favorite candy brand debuted its popular peanut butter cup in a new form — measuring 9 inches in diameter and weighing 3.4 pounds. People went crazy for it. The Reese’s Thanksgiving
Published on November 22, 2021 at 7:10 p.m. by Lady Reynolds. Zehnder Communications is a fully integrated agency that offers both traditional and digital marketing services. With its primary offices located in Nashville, Tennessee, and New Orleans, these culture-rich cities offer a creative lens for
Published on November 18, 2021, at 12:38 p.m. by Ashley Cunigan. As the holiday season approaches and more people begin to travel, hotels across the country are seeing a shift in their post-pandemic operations. COVID-19’s effect on business and leisure travel has caused many hospitality and tourism
Published on November 18, 2021 at 12:10 p.m. by Gabrielle Jolly. The topic of corporate social responsibility (CSR) has grown significantly over the past decade, with 77% of consumers now looking to buy from companies that “make the world a better place.” When most people think of
