Posted At: December 11, 2008 1:14 PM by Meredith Clements Deciding whether to pursue a master’s degree or enter the PR field may be a simple one for some, but to others, the sense of confusion and internal turmoil is overwhelming. In this article, I
Posted At: December 11, 2008 1:09 PM by Jessica Ayers Nike entered the new millennium with a brand portfolio that any company would envy and spokespersons of the likes of Michael Jordan, Lance Armstrong, Roger Federer and others who, in 2000, were at the top
Posted At: December 11, 2008 9:21 AM by Jacob Summers Business & relationships The term “public relations” brings to mind two key concepts: “business” and “relationships.” One cannot have effective PR without building a relationship, built by communication with the key publics. But there would
Posted At: December 10, 2008 5:46 PM by Whitney Taylor The PR world is changing at the speed of light, and with these new changes come new priorities. Now, in addition to writing news releases, organizing press conferences, creating innovative PR campaigns, blogging, “tweeting” on
Posted At: December 10, 2008 4:11 PM by Molly McPherson The world is smaller now as War of the Worlds becomes war of the Web. Social media has created a “media of the masses,” where everyone has the power to make and be the news
Posted At: December 10, 2008 4:10 PM by Martha Griffith Viral, a history Merriam-Webster still defines “viral” the same way it has since the word appeared in its dictionary in 1937. It is an adjective meaning “of, relating to, or caused by a virus as
Posted At: December 10, 2008 3:20 PM by Stephanie Summer Weddings, birthday parties, formal dinners — planning events such as these does not even begin to describe a public relations job. Although many people think event planning is public relations, it is not. Planning an
Posted At: December 10, 2008 3:03 PM by Brandi King Having hands-on, real world experience when you graduate can be a valuable asset when entering the workforce. Most students gain that experience through internships or course work. However, with the competitive nature of the public
Posted At: December 1, 2008 1:11 PM by Kristin McDonald Your job shouldn’t feel like work; it should be fun and rewarding. So before you begin the job search process, you should know what you want. The field of public relations offers a variety of
Posted At: December 1, 2008 12:14 PM by Miranda Harbin There are tons of Web sites, books and even blogs on etiquette. However, it seems like with growing technology fewer people are putting these etiquette lessons into action. For instance, I recently had a professor
