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Efficiently Managing Your Time When Handling Multiple Accounts

Posted At: January 1, 2008 9:41 AM by Betsy Beam Managing multiple accounts in a public relations agency can prove to be a heavy load, but with efficient time management skills and “to-do” lists, two account executives from New York City make it happen every

Targeting the 12.5

Posted At: January 1, 2008 9:40 AM  Effective communication in the growing Hispanic market by Christine Palma According to the 2000 U.S. Census Report, 12.5 percent of Americans are Latino or Hispanic. The U.S. Census Bureau projects that percentage will increase to 15.5 percent in

State of the Public Relations Field

Posted At: January 1, 2008 9:40 AM by Abby Barton From businesses and nonprofit associations to political campaigns and universities, the field of public relations continues to be attractive to students, educators and practitioners. But where exactly do you fit into the public relations field?

What Matters Most When Space is Limited

Posted At: January 1, 2008 9:40 AM by Allison Bridges After graduating you may feel like your work is done and it is time to sit back, send out a few resumes and begin your career. Unfortunately, the public relations field does not work that

How Would You Handle It?

Posted At: January 1, 2008 9:39 AM by Destin Rice Let’s face it … we are in the real world with real people who make really bad decisions. Read the cases below concerning celebrities in the news and put yourself in the shoes of their

Tips from the Pros

Posted At: January 1, 2008 9:27 AM ETHICS AND CREDIBILITY ON-THE-JOB SKILLS JOB-SEARCH AND INTERVIEW SKILLS SKILLS FOR STUDENTS GET A STEP AHEAD ETHICS AND CREDIBILITY “Everything you do in business either adds to or detracts from your personal and professional credibility. Be mindful of

Welcome – Volume III, Issue 1, Fall 2008

Welcome! We’re glad you’ve joined us for Volume III, Issue I, of Platform Online Magazine. This issue explores diverse public relations-related topics, ranging from job search tips and long-term planning to PR in politics. Features in this issue include an interview with PRSSA National President Brandi

Biographies – Fall 2008 – Volume III, Issue I

Jessica Ayers – Tampa , Florida Major/Minor: Public Relations/World Business, Russian Academic Achievements: Recipient of National Merit Scholarship, Recipient of Mel Allen Scholarship, Recipient of The University of Alabama Presidential Scholarship, Kappa Tau Alpha National Communications Honor Society, Golden Key International Honour Society, National Society of Collegiate Scholars,

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