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Thinking in the Long Run

Posted At: September 29, 2008 12:59 PM by Jacob Summers “No battle plan survives first contact with the enemy.” —Helmuth von Moltke These words, while slightly more aggressive than the field of PR is normally perceived as being, ring true for the practice of PR

Aloha from PRSSA National President: An Interview with Brandi Boatner

Posted At: September 29, 2008 12:35 PM by Kristin McDonald Brandi Boatner is currently serving as the PRSSA national president. I was able to talk with her about her election as PRSSA national president and her trip overseas to London this summer for the Global Alliance meeting.

How Mobile Technology Affects PR Professionals

Posted At: September 29, 2008 12:25 PM by Miranda Yow Wireless technology is directly affecting business professionals in every field—and public relations is no exception. Whether in a meeting or on the go, mobile devices have become an integral part of a PR practitioner’s everyday

Is PR Dying?

Posted At: September 29, 2008 12:25 PM by Martha Griffith Criticism abounds Robert Scoble, in his blog “Scobleizer,” said he does not like to hear about new Web sites or products from press releases (see these two articles: one and two), but he is not the only one.

Biographies – Spring 2008 – Volume II, Issue II

Erin Cornelius – Mount Olive, Alabama Major/Minor: English/Public Relations and Journalism Academic Achievements: University of Alabama Presidential Scholarship, Linly-Heflin Women’s Scholarship, Alpha Omicron Pi Langston-Purdy Foundation Scholarship, University Honors Program, Miss America Academic Award for the State of Alabama, President’s List, Dean’s List Jobs & Internships: Alabama Panhellenic Association—President,

Past Contributing Writers, Spring 2008 – Volume II, Issue II

Sandra Allen combines professional experience with her academic credentials as director of Public Relations Studies and full-time faculty member at Columbia College Chicago. As a businesswoman with more than 25 years of experience, Allen has held executive-level positions in the aviation, airline, financial services and electric

Advice from Past PRSSA Presidents

Posted At: May 14, 2008 10:12 AM by Melissa M. Csuhran, Contributing Writer Current PRSSA National President Melissa Csuhran talks with six past PRSSA national presidents, providing insight into their leadership and educational experiences as well as their advice to public relations students as they

Blogging Off the Bulge: The Slimming Effects of Cyberspace

Posted At: May 14, 2008 9:59 AM by Katie Lynn McInnish With the expansion of the Internet, as well as the expansion of America’s waistline, it is no wonder that diet gurus have blended the two together. Weight-loss warriors today can opt for support every

Audio Interview: Tips with Ketchum Account Executive Cal Michael

Posted At: April 28, 2008 10:48 AM For students preparing to enter the job market or get their first big internship, Cal Michael offers tips and insight into what employers are looking for in future employees. Check out this interview with someone on the other

Educate. Mitigate. Communicate.

Posted At: April 14, 2008 3:21 PM by Cecilia Hughes, Contributing Writer Lately, the adventures of college have taken on a new dimension. In addition to the anticipation of autumn football games, blossoming friendships and new opportunities bridging the gap between academia and the real

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