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“Let the Games Begin!” … or Not

Posted At: April 9, 2008 12:30 PM by Sarah Yates A look at the role of sponsors in the controversy surrounding the 2008 Olympics The press surrounding the 2008 Beijing Olympics has little to do with sports. With about three months to go before the

Obama Leads the Polls … in Cyberspace

Posted At: April 9, 2008 12:27 PM by Anna Katherine Owen Myspace, Facebook, Ilike, Flickr and … MyBarackObama.com? Several presidential candidates are embracing social media or “new media” and using new media tactics to attract voters on the Web. A front-runner in the new political

You Had Me at Oh, No: PR Lessons from Sports Professions

Posted At: April 9, 2008 12:24 PM by Anthony Greer Jerry Maguire sure makes it look easy. A handsome, up-and-coming sports agent takes a stand against dishonesty in client representation, gambles his whole career on his integrity (and a brash young football star) and manages

A New Route to Your Future

Posted At: April 9, 2008 12:24 PM by Amelie Smith Write a paper. Take a test. Give a presentation. Find a summer internship. For some students, work is never ending. As the world is becoming more competitive, hard work becomes more of an expectation. With

In a Time of Crisis, He Helped His School Come Out Ahead

Posted At: April 9, 2008 12:23 PM by Taryn Ely The phone rings loudly. You sit up suddenly and look at the clock: 1:30 a.m. You wonder who on earth could be calling you, and when you pick up the phone you find out it

Times of Transition

Posted At: April 9, 2008 12:23 PM | Posted By: Kelly Bond by CJ McCormick The path to PR For many students, the time has come to leave behind the comfort of college to make a name for themselves in the professional world, but for

SMNR: Flash to the Future

Posted At: April 9, 2008 12:23 PM by Suzanne Flanagan The traditional press release has been given a face-lift. The social media news release (SMNR) was created in order to generate a more positive, productive relationship between PR practitioners and the media. The new SMNR

Try Me! A Look at Interactive Internet Innovations

Posted At: April 9, 2008 12:19 PM by Suzanne Flanagan With the world’s increasing demand and dependence on the Internet, many businesses are trying a new way to communicate with their key publics. Interactive Internet marketing is a savvy, cost efficient way to generate attention.

From Blog to Business: How to Find Success on the Web

Posted At: April 9, 2008 12:19 PM by Sarah Yates Dreams really can come true. In Amy Bailey’s case, it took the will to succeed and the courage to act, not to mention a fabulous sense of fashion. Bailey is the creator of My Scoop,

Deal or No Deal: The Salary Game

Posted At: April 9, 2008 12:17 PM by Savannah Lanier There are a few things on the minds of thousands of new graduates each year: life’s next step, student loans, the real world and, of course, money. We’ve gone to school for over half of

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