Posted: February 3, 2015, 2:50 p.m. by Michelle Pierce. It’s the middle of July, and the summer sun is shining down on your back. You reach into your bag and pull out that chocolate bar you have been craving all day. As soon as you begin to tear back the shiny, plastic wrapper, a flow […]
Posted: February 3, 2015, 8:36 a.m. by Haley Petrey. Spoiler alert! The New England Patriots won Super Bowl XLIX (49 for those of us not from Rome). Now, we’re all friends here. Let’s talk about who really won the Super Bowl. You may say, everyone that saw the Girl on Fire — Katy Perry — perform […]
Posted: February 2, 2015, 4:32 p.m. by Mackensie Henderson. As a public relations graduate, you have an array of admirable qualities to offer employers. You have the ability to conduct research; write, draft and edit editorial materials; speak clearly to the public; create a brand or campaign . . . so many qualifications. It’s no […]
Posted: January 30, 2015, 4:32 p.m. by Laura Gregory. The advent of social media has allowed people from all over the world to communicate as easily as a simple tap on an iPhone screen. Particularly, in the wake of great national tragedies, the people of the world unite through such modern tools of mass communication […]
Posted: January 29, 2015, 12:25 p.m. by Katie Foster Howard. One day, while working for a PR firm in Birmingham, Alabama, Chloe Collins received a call from a former employer about a position opening up with the Sidewalk Film Festival. “I told [my employer] that I didn’t know the first thing about making a film,” […]
Posted: January 28, 2015, 7:15 p.m. by Ana Vega. We’ve seen social media run the show during sporting events, music festivals and more. It strengthens the interactions between viewers, fans and the companies they support. Last week, during the State of the Union address, the White House took its digital voice to the next level. […]
Posted: January 27, 2015, 3:37 p.m. by Sadie Schwarm. The best campaigns are the ones we lose. From a public relations standpoint, this perspective seems misguided. Is it even possible to lose a public relations campaign? Let’s clarify the term “campaign” by comparing a few essential parts of two completely different operations: the 2012 presidential […]
Posted: January 27, 2015, 12:28 p.m. by Connor Fox. The American South has long been associated with its food, music and politics, to name just a few of its many distinct qualities. While some have an outdated perception of the region, many have come to recognize its value as the film industry continues working in […]
Posted: January 22, 2015, 3:56 p.m. by Haley Petrey. Is Snapchat becoming the new hub for public relations, marketing and advertising? We’ve all seen the Snapchat stories of marathons in New York, the dog show in Philly, and recently, the Kite Festival in India. But, a new phenomenon is crouching around the corner and is […]
Posted: January 21, 2015, 2:41 p.m. by Katie Foster Howard. As a public relations student, I initially wrote this blog about how the feminist movement should be branded, as a kind of Feminist Movement micromanager. I thought, “We need one central organization, that represents the global spectrum of women, to determine the definition of feminism […]
