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Dove’s Real Beauty Campaign: 10 Years Strong

Dove’s Real Beauty Campaign: 10 Years Strong

Posted: March 9, 2015, 2:24 p.m. by Kaitlin Goins. According to DoSomething.org, only 5 percent of women naturally possess the body type often portrayed by Americans in the media. A vast majority (91 percent) of women are unhappy with their bodies. According to the NYC Girl’s Project, 81 percent of girls prefer natural photos of […]

Get Your Brand on Board!

Get Your Brand on Board!

Posted: March 9, 2015, 2:16 p.m. by Haley Petrey. I’m stepping out on a limb by saying most of us are guilty of wasting away hour after hour pinning things to our dream homes and imaginary closets. A task so mindless yet it manages to reward us with the greatest feeling of productivity in the […]

Brian Williams: Propeller of Lies

Brian Williams: Propeller of Lies

Posted: February 20, 2015, 2:00 p.m. by Laura Gregory. As public relations students, we learn time after time that the key to crisis communication is an immediate and sincere apology. However, the news headlines seem to indicate that this is not the approach most often used. Some of the most prominent individuals in society continue […]

Bill Liss: The PR Pro

Bill Liss: The PR Pro

Posted: February 19, 5:20 p.m. by Mackensie Henderson. I sat in a small study room in my apartment, waiting for the clock to turn 7:30 p.m. to speak with a leading reporter for 11Alive, Bill Liss. After an hour of listening to his captivating stories, which included his trek to Mt. Everest and fondly reminiscing […]

PRSSA and Beyond

PRSSA and Beyond

Posted: February 19, 2015, 4:55 p.m. by Katie Vette. Graduation is quickly approaching for seniors across the nation. Communication majors have worked hard for four years (maybe more) doing everything from writing press releases to creating media kits to preparing campaigns for actual clients. Some communication students have even been members of their universities’ Public […]

Slam Dunking with Millennials

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In particular, these three qualities are essential to professional sports teams. […]

#revolutionMGM: “The {Creatives} are coming…”

#revolutionMGM: “The {Creatives} are coming…”

Posted: February 17, 2015, 9:21 a.m. by Haley Petrey.   Big things are happening in Montgomery, Alabama, as steps are taken to transform it into the new tech hub of the South. The who Boyd Stephens, owner of Netelysis, Meg Lewis, the director of tourism at the Montgomery Area Chamber of Commerce Convention and Visitor […]

Three Internship Tips

Three Internship Tips

Posted: February 16, 2015, 4:09 p.m. by Mackensie Henderson. According to Internships.com, the importance of an internship while in college continues to rise. Companies use their internship program as a trial run for potential new employees. If an intern excels, they have the potential to obtain a job upon graduation; if the intern doesn’t live up […]

Editor Biographies, Fall 2014

Michelle Sue Agee — Hurst, Texas Major(s): Public Relations/Restaurant Hospitality Management, concentration in Meeting and Event Planning Academic Achievements: Dean’s List, President’s List Jobs, Internships and other Achievements: Marketing Intern — The New Movement, Austin, Texas (Summer 2014); Public Relations Intern — Red Mountain Entertainment, Birmingham, Alabama (Spring 2014); Public Relations Intern — DDA, Cannes, […]

The Evolution of Snapchat

The Evolution of Snapchat

Posted: February 13, 2015, 5:38 p.m. by Sarah Parker. Thanks to Snapchat, we can take awkward and embarrassing selfies and send them to our friends, knowing they will only exist for 10 seconds or less—unless our friends break the honor code and take a screenshot. That’s the beauty (and terror) of Snapchat. In recent years, […]

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