By Elizabeth Howell Attention PR junkies, it’s time to stop squeezing that tiny foam replica of planet Earth. There are rational strategies to manage the mania that is public relations. In an earlier post featured by Platform Magazine, PR = Satisfaction > Stress, Laura Rabushka brought to light that while public relations is a field […]
By Katy Echols As the semester draws to a close, students are looking to what lies ahead. As they move on to various jobs, armed with vast knowledge and training, students often rely on their degrees to represent their qualifications. But is that all there is? Is an impressive resume enough to get the job? […]
By Libby Page As PR professionals, our job is to create relationships with clients, publics and media outlets. This relationship can only succeed if trust is gained. Therefore, we must strive to achieve the understanding of those around us. Like many other trends, trust is constantly changing. It is important to research the themes related […]
By Hannah McDaniel This weekend I attended the Mid America Truck Show… Yes, a trucking show. While there, I realized that like at any other convention or event, PR played an important role. Before anyone gets too worked up: No, public relations is NOT synonymous with event planning. That said, our field DOES have a […]
By Christine Kapurch Flash forward to this weekend: you and your boyfriend have nothing to do and all of your friends are headed out of town. However… no need to fear, Groupon is here! With an assortment of discounted restaurants and activities, this unique marketing tool has allowed local businesses to prosper and residents to […]
By Karissa Bursch Over spring break, I attended the music festival South by Southwest in Austin, Texas. According to the website, the SXSW conferences and festivals “offer the unique convergence of original music, independent films, and emerging technologies.” In other words, it’s a chance for a music-lover like myself to go wild on an overload […]
By: Victoria Corley Social good: Two words that easily describe a specific “good” that is shared and beneficial for all (or most) members of a given community. Other words that may be interchangeable for “social good” are philosophy, ethics, and political science. These small words make a huge impact in the world of public relations […]
By Katy Echols I love Starbucks. I love its coffee. I love its service. I love its deep comfy chairs and trendy music. And I love that there is one on every corner. Obviously, I am not alone in this obsession. For coffee lovers nationwide, Starbucks has become a haven. It can easily be named […]
by Amanda Coppock As often as stars like Lindsay Lohan are in the public eye, you would expect them to understand how to use better public relations to their benefit. Lohan, for one, clearly has missed out on how to use PR to save her career. While we “normal people” cannot afford to use trial […]
By: Miriam Fry When a movie idea is pitched to a studio executive, one thought is running through her mind: “Will this movie make money?” And while yes, making money is important, is it the most important part of the industry? To what lengths do we go to make money? What do we sacrifice? In […]
