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Ted Leonsis: The New Approach to Sports PR

By Wesley Vaughn Ted Leonsis’ sports franchises compete with opposing teams on the court and on the ice throughout their respective seasons, but even though they belong to two different professional sporting leagues, they each share a common competitor: the local newspaper. For Leonsis, who is the majority owner of the Washington Wizards of the […]

Is Your Workplace Game Good Enough?

By Miriam Fry As more and more people become unemployed and are forced to re-enter the workforce, competition for available jobs increases, and we have to learn to step up our workplace game. It’s important to create your own personal brand on the job so that everyone there knows that you’re serious. Two recent Cosmopolitan articles […]

The iPhone 4: Verizon vs. AT&T

By Aman Judge With the recent news of Verizon Wireless selling the iPhone 4, the question arises if other iPhone users will make the switch from AT&T to Verizon. Although the iPhone 4 was exclusively on the AT&T network, Verizon had been toying with the idea of selling the iPhone as soon as AT&T’s exclusive […]

What PR Hath Snooki Wrought?

By Christine Kapurch Reality shows continue to flood the airwaves and consume our newspapers. The diverse demographics that are reached through these programs forces me to ask the question, is this just trashy TV or quite possibly the smartest PR tool ever created? Every summer, tourists flock to destinations that were once the homes of […]

Stickies, Highlighters and a Monthly Planner

By Victoria Corley What personality traits make a professional successful in the field of public relations? Generally, if you ask someone this question you will hear a very generic and somewhat delightful list of traits that could just as easily describe the main character of a Disney movie. Before writing this blog, I composed a […]

Sexting, Shoulder Pads and Foot Fetishes, Oh My!

By Marissa Stabler With the end of the NFL season less than a week away, I find myself reflecting on what an eventful year it has been. I’m not thinking about the surprising success stories like Eagles quarterback Michael Vick or the shocking disappointment of the Cowboys, but rather the excitement of off-the-field happenings that […]

The PR of Politics

By Amanda Coppock In light of recent remarks by Alabama’s newly elected Gov. Robert Bentley, I can’t help but wonder: do politicians realize they have such a strong impact on their states’ reputations? Any governor of a state or president of a country has a big job: not only to serve their political function, but […]

Networking: The Power of Face-to-Face Communication

By Libby Page With the start of a new year, many PR students and professionals are seeking job opportunities. This is a daunting task for most people. From sorting through job applications to assembling the perfect portfolio, the experience is overwhelming. When I began my personal job search, I felt overwhelmed and stressed as well. […]

Staying Social Beyond Facebook

By Hannah McDaniel A social networking panic recently arose when an article released by Weekly World News, reported that Facebook was shutting down. Mind you, this is a blog that regularly reports on aliens and mutants. That said, people panicked. Facebook representatives quickly squashed the rumors, and members’ blood pressure stabilized. What if Facebook dissapeard […]

Oprah and the Ethics of Enticement

By Karissa Bursch As one of the most recognizable and influential women in the world, Oprah Winfrey appears to be everywhere. She is a self-employed philanthropist, a TV personality, an actress and a producer. She has her own highly successful talk show, magazine, radio channel and an up-and-coming television network. How does this one woman […]

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