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Perception is NOT Reality

Perception is NOT Reality

by: Amber Parker In America, the land of opportunity, a young scholar can go off to college and become whatever he or she desires. So what draws a college student to public relations? Why do some students change majors after only taking a few courses? Thousands of undergraduates at hundreds of colleges across the country […]

The X’s and O’s of Crisis Management

The X’s and O’s of Crisis Management

by Megan Reichenbach As we all know, mistakes happen. And sometimes these mistakes lead to detrimental circumstances. Miriam Fry’s article on Platform Magazine, “You’ve got 60 Minutes,” describes a situation where PR practitioners “take the position of the quarterback” when it comes to cleaning up the mess of a controversial situation. But let’s ask ourselves: […]

Seeing Red: Christian Louboutin’s Trademark Battle

Seeing Red: Christian Louboutin’s Trademark Battle

by Jaley Cranford Whether they are strategically placed in a new movie or inspiring a rap song, Christian Louboutin’s signature red-bottomed shoes have found their way into the American mainstream. But these French imports wound up in a heated court case opposite designer Yves St. Laurent as the fall 2011 fashion season began. Vogue documented […]

Vaccines for Genericide

Vaccines for Genericide

by Justin Lindsey If you’re in the same boat I’m in, then you’re nitpicking your portfolio/résumé in search of errors and phrases that might mark you as a fool to your potential employers. Undoubtedly, you’re grooming for graduation and setting yourself up for a killer first job in this ever-so-shaky slot machine we call the […]

More than a Moonman

More than a Moonman

by Bailey Carpenter In 1984, Madonna — clad in a see-through wedding gown over lingerie — rolled around the stage at the first annual MTV Video Music Awards. This performance simultaneously jump-started her career and the tradition of the VMAs to be the wildest, most stunt-packed annual TV awards show. Madonna is the first of many celebrities […]

Help Wanted: “Seeking Social Media Specialist”

Help Wanted: “Seeking Social Media Specialist”

by Sarah Shea As a college senior facing the “real world” come December 17, I have been avidly reading job postings over the past few months. On my search, one thing has consistently stood out—the significance of social media. Social media standing in the foreground of job postings comes with little surprise. Its presence has […]

The Two Words That Say It All

by Jaclyn McNeil Two simple words that can take you far in life: “Thank you.” Transitioning from college to the workforce seems like a daunting task, one that requires connections, communication and a little bit of humility. In a blog post titled “Why You Will Never Get Hired at Our PR Firm,” president of Buchanan […]

Twitter to the Rescue!

By Jaclyn McNeil On April 27th, a massive tornado sent horror throughout Tuscaloosa within minutes and left many without power for weeks. At one time, a citywide power outage would mean no communication with anyone who was not within arm distance. Now, the lack of power due to a natural disaster shines light on the […]

Google+: The New Facebook?

By Jaclyn McNeil If you’re like me, you’ve had your Facebook profile for a while. I created my Facebook profile sophomore year of high school; I have way more friends than is humanly possible to call actual friends. That reminds me: I’ve been meaning to “trim the fat” on my friend list. Through the years […]

Social media v. Casey Anthony

By Jaclyn McNeil Casey Anthony was found #notguilty of murdering her 2-year-old daughter, Caylee, in the trial that became this summer’s most watched reality TV show. The verdict was tweeted, retweeted, facebooked and blogged, mostly with outrage and disbelief. The media and public had already reached a verdict in the case long before the trial […]

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