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Tweets and Vine, Intertwined

Posted At: February 19, 2013 12:35 P.M. by Grayson Martin The latest advancements in technology and mobile devices have given birth to a social media boom that shows no signs of slowing down. Numerous social media platforms have provided PR practitioners with a plethora of

The Bubbling Debate Over Coca-Cola and Obesity

Posted At: February 15, 2013 5:00 P.M. by Kaitlyn Honnold In early January the makers of carbonated nostalgia, Coca-Cola Company, launched the “Coming Together” and “Be Ok” ads to tackle one of our nation’s biggest issues — obesity (no pun intended). However, there is more to

Old Messages, New Outlets

Old Messages, New Outlets

Posted At: February 4, 2013 2:30 P.M. by Katie Sanders For a denomination that prides itself on tradition and consistency, the Roman Catholic Church has made enormous strides to reach out to its believers. It shocked the tech-savvy world when a tweet was sent out

Don’t be a Quitter. Get a Twitter.

Posted At: January 11, 2013 2:20 P.M. by Jules Rice If the words “hashtag,” “follow,” “tweet” and “retweet” mean nothing to your PR plan, you may be falling behind in the ever-advancing world of social media. Twitter has emerged as an extremely powerful PR tool

Keeping It “Fresh”

Posted: November 14, 2012 at 6:00 P.M. by Becca Bryant What first comes to mind when you hear the words “Eat Fresh”? Subway! Subway has made a name for itself in more ways than one. Reaching more than 16 million “likes” on Facebook and 733,000

Faceoff: Facebook in the Classroom and the Workplace

Posted At: July 12, 2012 3:04 PM by Julia Gardial As social media becomes more deeply integrated into our lives than ever before, it’s important to use college as a time to train for professional habits.

Parody Twitter Accounts: Friend or Foe?

Posted At: March 7, 2012 1:45 PM by Katie Kallam What do the Queen of England, Suri Cruise and Chuck Norris all have in common? They each have vast amounts of Twitter followers, and yet they’ve never logged on.

Hashtag That

Posted At: February 22, 2012 2:00 PM by Katie Brazeal Beyond Twitter, it is not uncommon for someone to say “#(fill in the blank)” in text or even in speech. It is obviously current and can be quite humorous, but what weight does the hashtag

Branding Power: Twitter vs. Facebook

Posted At: Feburary 8, 2012 2:40 PM by Anna Ellis In today’s world, where within seconds any question we need answered is at the touch of our fingertips, social media seems to be taking over. Not only for social activity, but also as a source

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