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Faceoff: Facebook in the Classroom and the Workplace

Posted At: July 12, 2012 3:04 PM by Julia Gardial As social media becomes more deeply integrated into our lives than ever before, it’s important to use college as a time to train for professional habits.

Back to Basics: Grassroots PR

Posted At: May 17, 2012 12:25 PM by Anna Ellis In a world where technology reigns supreme and companies tend to lean away from the use of grassroots, going back to basics can oftentimes lead to greater success than companies realize.

Persistence Does Pay Off

Posted At: May 10, 2012 1:20 PM by Ashley McDaniel Persistence: “Continuing without change in function or structure and continuing to exist despite interference or treatment.”

Crisis Communication in College Athletics

Posted At: May 3, 2012 2:30 PM by Katie Bishop Over the last two years college athletics have been victim to two major crises: Cam Newton and Auburn University’s recruiting scandal, and former Pennsylvania State University assistant coach Jerry Sandusky and his sex abuse allegations.

The Heavyweights: Agency v. In-house PR

For those unfamiliar with the choice, it may seem as if there would be little difference between in-house and agency PR work, but depending on skills and personality, individuals are often more suited for one more than the other.

Where Public Relations, Politics and the Legal System Collide

Posted At: April 23, 2012 2:15 PM by Katie Brazeal As necessary as PR is, every-so-often a campaign can exceed the agency’s areas of expertise. This is not because of mismanagement on the PR side, but rather it is a result of the complexity of

The True Salesperson: Business versus Communication

Posted At: April 20, 2012 7:00 PM by Kera Cottingham It’s about the time of year when soon-to-be graduating seniors are scouring the job market for the position that will grow into their perfect career. For certain students that means the pursuit of the ultimate

Are You Absolutely Necessary?

Posted At: April 18, 2012 2:30 PM by Katie Brazeal As communications professionals, what is there to be learned from the Olbermann catastrophe? And how do you prove that you are, in fact, indispensable?

The Rerelease Revolution

Posted At: April 17, 2012 9:00 PM by Katie Kallam The rerelease of classic films in 3D is a growing trend in Hollywood. In the year 2012, four movies will be released in 3D, and not just by Disney. Beauty and the Beast, Star Wars

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