Published on April 23, 2024 at 1:00 p.m.by Meg Fullen. Coachella, the iconic music and arts festival held annually in California, has become more than just a gathering for music enthusiasts. Over the past years, Coachella has employed strategic public relations strategies to cultivate a unique brand image and
Published on April 17, 2024, 5:12 p.m. by Alexis Anderson. Thought leadership can be a crucial aspect of a brand. What is thought leadership, and why is it important to public relations? Thought leadership can be defined as “a leadership style in which the employees, team members
Published on April 17, 2024, 5:10 p.m. by Stephanie Smith. Working for international public relations involves the practice of PR across international boundaries and cultures, while multiculturalism pertains to various cultural or ethnic groups within a society. Both are important and necessary in the PR
Published on April 10, 2024, 1:54 p.m. by Jackson Olmstead. Someone who is never satisfied with the status quo, someone who is obsessed with telling the story of something they’re passionate about, and someone who is ethical and responsible. These are hallmarks of a public
Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent through the increase of social media platforms. These platforms give influencers, brands and celebrities a
Published on April 8, 2024, 11:35 a.m. by Jackson Olmstead. “Oh that’s not–” is a quote that has recently become ingrained into the vocabulary of TikTok users around the world. The phrase, a reference to a co-host’s response to Kelly Osborne’s racist comments on “The
Published on April 3, 2024, 4:14 p.m. by Alexis Anderson. TikTok is one of the most popular social media platforms with nearly 1.6 billion active users as of January 2024. It is also used as a channel for PR and advertising, allowing brands and public figures to
Published on March 27, 2024, 9:38 p.m. by Stephanie Smith. Over the past few years, it feels like reality TV has become a staple in many lives. Surprisingly, reality TV has been around since 1948, even though it became popular in the 21st century. About 79% of adult
Published on March 23, 2024, 8:53 p.m. by Alexis Anderson. The month of March is Women’s History Month. Every year, Women’s History Month is observed to honor the contributions made by women to historical events and modern society. One of these women is Betsy Plank, who
Published on March 21, 2024, 1:54 p.m. by Jackson Olmstead. Travel and destination public relations are components of destination marketing that have existed for decades and are staples in most cities across the United States. With tourism as an industry possessing around 10% of the
