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Peloton’s Private Clothing Label, Picturesque Workouts and Prized Instructors

Peloton’s Private Clothing Label, Picturesque Workouts and Prized Instructors

Published on January 7, 2022, at 4:35 p.m.by Elise Luoma. Peloton’s initial mark included a Kickstarter campaign and a controversial television advertisement. Now, the company is booming with over 2 million subscribers and 51 instructors. The fitness-centric company has become more than an internet-connected stationary bike and treadmill retailer after the

Building Brand Loyalty One Workout at a Time

Building Brand Loyalty One Workout at a Time

Published on October 5, 2020, at 8:00 p.m. by Grace Evans. When the United States was rapidly thrown into an indefinite quarantine, there was no premonition of how drastically lives would be affected. After a few weeks of social distancing, people began to focus on

Brands that Fit

Brands that Fit

Published on March 3, 2017, at 11:15 a.m. by Julia Cione. Living a healthy lifestyle has basically become a fashion trend. People are showcasing their physically fit behavior all over their social media platforms. From keeping up with personal social media posts at the gym

A Look into Social Fitness

A Look into Social Fitness

Posted: November 7, 2014, 2:25 p.m. by Michelle Sue Agee. The fitness industry online spans every niche and attracts followers from every fitness level. The Internet is full of trainers, magazines, gyms, fitness models, yogis and even the everyday fitness junkie, each consistently pumping out fitness-related

Raising the Barre

Raising the Barre

Posted: April 3, 2014,  1:08 p.m. by Devon Landman.   If you haven’t heard of the new, unique workout called Pure Barre, chances are you will soon. Pure Barre uses an isometric-training workout on a ballet bar to perform exercises that focus on small movements

Move Over Muffin Top, The Thigh Gap Is Here

Move Over Muffin Top, The Thigh Gap Is Here

Posted At: December 7, 2013 8:28 p.m. by Sarah de Jong. The fashion industry has historically obsessed over weight and weight-related issues. In addition, speaking about a woman’s weight invites much scrutiny in our society. Just think back to Abercrombie & Fitch’s controversy about only making

Lululemon: One Size Doesn’t Fit All

Posted At: November 11, 2013 2:15 p.m. by Jessica Smith. Lululemon Athletica was recently under fire for accidentally producing “sheer” yoga pants in March. During a Nov. 5 interview, Lululemon co-founder Chip Wilson said while the pants did have problems, women with certain body types

Consuming Fitness

Posted At: September 9, 2013 7:30 p.m. by Jessica Smith Being lazy in America is apparently a thing of the past. Fitness companies have capitalized on America’s health boom.Everywhere you turn there is a new type of workout. Fitness programs such as Zumba, Pilates, yoga,

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