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Education Communication: PR in K-12 Schools

Posted At: March 21, 2013 12:15 P.M. by Caroline Murray Tweeting at parents? Buying ad space for touting strong academics? Measuring media metrics to prove worth to taxpayers, school boards and communities? Did you see your elementary school taking such measures when you were a student?

NASCAR Wreck Drives Home Need for Spectator Safety

Posted At: March 12, 2013 9:00 A.M. by Jessica Ruffin Millions of Americans sat horrified in front of their televisions as one of the tires and the flaming engine from Kyle Larson’s racecar went soaring into the stands at the Daytona 500 race on February 23,

Lights, Camera, PR?

Posted At: March 6, 2013 2:35 P.M. by Jessica Ruffin I’ll never forget the day that I was sitting behind a desk in Los Angeles and calmly said into the phone, “Hello, may I please speak with the representative for Charlie Sheen?” I was put

We Take PRide

We Take PRide

Posted At: March 5, 2013 6:20 P.M. by Gillian Richard I wasn’t at the round table when members of The University of Alabama’s PRSSA chapter decided we would implement the hashtag #takePRide. I don’t know the exact motive for choosing it, but I can take a good guess.

Get Your Message. Get Your Message Out. Do Good.

Get Your Message. Get Your Message Out. Do Good.

Posted At: February 28, 2013 7:00 P.M. by Taylor Hodgkinson Rena Pederson’s accolades include the likes of appearing on Oprah for her ‘What’s Next?’ book, serving as vice president and editor of the editorial page of The Dallas Morning News for 16 years, being a

Skeletons in the Closet: Avoiding Te’o and Armstrong’s Mistakes

Posted At: February 27, 2013 9:02 P.M. by Grayson Martin The age-old adage, “if you tell the truth, you don’t have to remember anything,” has never been more true than it is now with the multiple cases of deceit leading to image meltdowns. We are

The Global Marketplace: Profit vs. Perception

Posted At: September 26, 2012, 17:34 P.M. by Shelby Calambokidis With the 2012 elections quickly approaching, the debate over domestic unemployment and exporting jobs is increasingly important. The U.S. is experiencing its longest period of high unemployment since the Great Depression, and there could be

Not Another Penn State Story

Posted At: September 11, 2012 7:30 A.M. by Kristin Nelson Penn State hired Edelman, the world’s largest public relations firm, to restore its reputation. Those of us in the field of public relations can benefit by studying and monitoring Edelman’s plan for restoration.

Skittles' Catch 22

When you Google Skittles, you may expect to see the iconic red bag full of the bright, fruit-flavored candy to show up or maybe the newest slogan “Experience the Rainbow”. Instead, if you Google Skittles today, you will most likely see headlines of death and

Climbing Out of a Crisis

Posted at: February 1, 2012 2:10 PM by Brian Haight John hung there, 50 feet up the side of a cliff, with one hand holding firmly onto the rock face. His other arm dangled loosely at his side. He shook his free arm as though

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