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PR in Pro Sports: The New England Patriots

Posted At: January 1, 2008 10:29 AM by Dustin Fowler President Nixon had Watergate. President Clinton had Whitewater. And now Bill Belichick and the New England Patriots have Spygate. In week one of the NFL regular season, the New York Jets played the New England

Educate. Mitigate. Communicate.

Posted At: April 14, 2008 3:21 PM by Cecilia Hughes, Contributing Writer Lately, the adventures of college have taken on a new dimension. In addition to the anticipation of autumn football games, blossoming friendships and new opportunities bridging the gap between academia and the real

Keeping Your Cool When It Matters Most

Posted At: April 9, 2008 12:41 PM by Anna Catherine Roberson We all have experienced that breaking point: the stress and tension build up and there is nowhere to go but down. You are at the point when you know a major crisis is on

Crisis Management: Dealing with a Whale of a Problem

Posted At: March 24, 2010 2:09 PM by Caroline Beard For decades, SeaWorld has built its brand around Shamu, changing the aquatic mammal’s image from killer whale to lovable orca. Then last month, SeaWorld trainer Dawn Brancheau was killed by one of the whales during a show, and the Internet

The X’s and O’s of Crisis Management

The X’s and O’s of Crisis Management

by Megan Reichenbach As we all know, mistakes happen. And sometimes these mistakes lead to detrimental circumstances. Miriam Fry’s article on Platform Magazine, “You’ve got 60 Minutes,” describes a situation where PR practitioners “take the position of the quarterback” when it comes to cleaning up

Tiger Silenced, Nike Tees Off

Nike released an advertisement with Tiger Woods that continues to receive a lot of hype. In the ad, Tiger’s late father speaks to him on current issues that erupted in the past couple of months. Because many sponsors no longer want to be associated with

Mastering Crisis Management – On and Off the Course

We all love to get caught up in Hollywood drama. Even if we don’t actually purchase a tabloid, we’re all guilty of glancing at them while waiting in the supermarket check-out line. It’s as if we feel a personal relationship with the celebrities whose faces

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