Posted: December 17, 2014, 9:58 a.m. by Mary Kathryn Woods. You researched writers and publications. You built the ideal media list. You brainstormed story ideas and angles. You sent numerous emails, and you followed up with phone calls. Then, you landed it — the perfect placement. Whether your client appeared on the front page of […]
Posted: December 5, 2014, 12:30 p.m. by Katie Lansford. What’s orange, green and watched all over? Nickelodeon — the “number one entertainment brand for kids.” The network is in its 35th year and continues to grow, not just in the television arena, but also as a brand overall. According to a press release from Viacom, the network’s […]
Posted: December 4, 2014, 9:11 p.m. by Kelsey Weiss. It’s the day after Thanksgiving. Still suffering from a turkey-induced food coma, you drag yourself out of bed before dawn to wait in line and take advantage of the latest holiday deals, along with hundreds of your closest friends. When the door opens, you scramble to […]
Posted: December 3, 2014, 6:50 p.m. by Amber Patterson. Last Monday I witnessed history. I sat in front of my television and watched as St. Louis County prosecutor Robert P. McCulloch announced the decision of a 12-member grand jury. They decided not to indict officer Darren Wilson for the killing of teenager Michael Brown. That […]
Posted: December 2, 2014, 10:20 p.m. by Connor Fox. “Brevity is the soul of wit.” As Shakespeare once wrote, conciseness is the key to quick wit and humoring others. With the overwhelming majority of brands utilizing social media platforms these days, Twitter has emerged as the platform of choice for brands to relish in their […]
Posted: December 1, 2014, 3:11 p.m. by Rachel Uniatowski. It starts off with a ticket, to anywhere in the world, given to a deserving person involved in humanitarian efforts, but the best part — it doesn’t stop after just one person. “Fly It Forward” is the name that JetBlue Airways has given to its new […]
Posted: December 1, 2014, 2:11 p.m. by Doug Killough. For every college student, especially those studying public relations, networking is essential. The public relations industry offers many opportunities for students to gain valuable, real-world work experience and connections with professionals — the most common being PRSSA, Public Relations Student Society of America. PRSSA is a […]
Posted: November 27, 2014, 1:00 p.m. by Connor Fox. For any students in The University of Alabama’s nationally acclaimed public relations program, their academic and professional career begins with Dr. William Gonzenbach. The UA professor has taught the “introduction to public relations” course for years, and his prolific career both inside and outside of the […]
Posted: November 24, 2014, 2:15 p.m. by Doug Killough. It’s Thanksgiving morning, and you wake up to the savory aroma of a full feast being prepared in the kitchen. It’s a cool, crisp day, and you and your family gather around the TV to indulge in the joy that is the Macy’s Thanksgiving Day Parade. For […]
Posted: November 21, 2014, 7:25 p.m. by Mary Kathryn Woods. Hey, hey, hey, hey! As public relations practitioners, we can do more than chuckle at NBC’s “The Tonight Show” host Jimmy Fallon — we can learn. Since his debut on The Tonight Show in February 2014, comedian and talk show host Jimmy Fallon has taken […]
