What Did She Do? A Look at Taylor Swift’s Promotion Strategies
Published on Sept. 29, 2017 at 5:12 p.m. by Mallory McDonald & Hope Todd. What Did She Just Do? A Look at Taylor Swift’s Promotion Strategies In the music industry,
The Power of Nostalgia
Published on Sept. 15, 2017 at 1:15 p.m. by Elizabeth Selmarten. It’s quite apparent that most of the younger generation today finds a nostalgic connection toward the 2000s, 1990s and
The Pros and Cons of “Going Viral”
Published on June 6, 2017, at 8:04 a.m. by Kayla Sullivan. The infectious laughter of “Chewbacca Mom,” the clever add-ins for “Salt Bae” to sprinkle and the new phrase “cash
Tesla Advertising: It’s All About PR
Published on March 10, 2017, at 10:25 a.m. by Josh Downey. Tesla … Many have heard the name, but it’s not the famous inventor Nikola Tesla (1856-1943) whose patented AC
Keeping On Beat With Online Demand
Published on March 1, 2017, at 9:00 a.m. by Allison Morris. As the internet has evolved over time, businesses have adapted in order to keep up with online demand, staying
Twitter Troubles
Published on November 7, 2016, at 3:58 p.m. by Ashley Stults. In recent years, social media has become an even bigger part of public relations. With the creation of Facebook, Twitter
Building a Fashion Blogging Empire Through Branding
Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy
Where Legends Are Made
Published on October 31, 2016, at 12:08 p.m. By Melody Schmidt As more and more students apply to schools across the country and the recruitment process becomes increasingly competitive, universities
Branding in a Digital World
Published on October 11, 2016, at 3:16 p.m. By Amelia Neumeister. Brand, branding and brand marketing are three words that many public relations practitioners, advertisers and marketers use very regularly to
Food Allergies: Meal Prep Should Not Be A Struggle
Published on October 10, 2016, at 12:23 p.m. By Mary Catherine Molay Preparing meals for an individual with a food allergy can be a challenge; however, the fear of an allergic