Curly Hair Comeback
Published on Feb. 17, 2025, at 10:05 a.m. by Braden Barksdale. The struggles of not knowing how to style or wash curly hair correctly, the constant use of a straightener,
Maximizing the Moment: The Power of Viral Communication
Published on Oct. 31, 2024 at 1:33 p.m. By Megan Renzi. Curious about the buzz surrounding viral moments? They might just be the game-changing tool in public relations that brands
How Locker Became the Ultimate Digital Vault
Published on Oct. 29, 2024 at 3:17 p.m. By Rhodes Reddick. As the digital age surges, industries continue to adapt and keep up with ever-evolving technology. This is especially true
Spooktacular Strategies: How Halloween Became a Marketing Powerhouse
Published on Oct. 24, 2024 at 12:29 p.m. By Lisé Badeaux. In the world of seasonal marketing, few holidays rival Halloween’s sheer potential for creativity and profit. What can start
Reengaging the College Market: Brands Tap into Ambassador Programs
Published on Oct. 16, 2024 at 3:59 p.m. By Megan Renzi. Ambassador marketing has emerged as one of the most successful approaches for boosting brand awareness, trust and loyalty among
PR Gets a Voice: The Plank Center Launches “Talking Points” Podcast
Published on May 7, 2024, 3:56 p.m.by Stephanie Smith and Meg Fullen. Podcasts have surged in popularity over the past few years, with more than 460 million listeners worldwide. With podcasts
The PR and Marketing Behind Viral Health Challenges
Published on April 16, 2024 at 10:23 a.m. by Anne Smith. At the start of every year, people all over the world set New Year’s resolutions as a challenge to
The Ethics of Parasocial Relationships in the Digital Age
Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent
PR in the Paddock: The Rise of Formula 1
Published on March 26, 2024, 2:48 p.m.By CamiLee Downey. In 2023, the name “Formula 1” was springing up on every corner of the internet. Whether the motor sport was in
The AI Advantage in PR
Published on March 8, 2024, 6:25 p.m. by Anne Smith. The idea of using technology with human intelligence to perform tasks probably sounded unimaginable 10 years ago, but now, it’s