Skip links

Manifest Your Dreams One Tweet at a Time

Manifest Your Dreams One Tweet at a Time

Published on February 17, 2022, at 7:03 p.m.by Sydney Miner. “If you believe it, you can achieve it.” This simple phrase is commonly repeated to us throughout our lives. We’re told that if you work hard and believe in yourself, then your dreams can become

“Some Good News” Replaces Social Media Blues

“Some Good News” Replaces Social Media Blues

Published on February 2, 2022, at 5:08 p.m. by Alice Helms. It’s early March 2020. Everyone is stuck at home, and negative news is all-consuming in the world of the pandemic. While scrolling on social media, people begin to come across a new platform called

A Controversial Celebration: Burger King U.K. and International Women’s Day

A Controversial Celebration: Burger King U.K. and International Women’s Day

Published on July 8, 2021, at 10:20 a.m.by Maggie Palmer. Holidays like International Women’s Day are one of the best opportunities for feel-good marketing. Companies can use their social media accounts to appeal for change while calling attention to their brands’ newest initiatives that they

The Power of the Hashtag

The Power of the Hashtag

Published on April 9, 2021 at 9:10 p.m. by Rachel Fuller. In 2017, Warner Bros. Pictures released “Justice League.” The film’s director, Zack Snyder, had to step down from post-production due to the tragic death of his daughter. Director Joss Whedon finished the film for Snyder, making

Small Business, Big Impact: Botanica and Oz Music

Small Business, Big Impact: Botanica and Oz Music

Published on April 7, 2021 at 4:30 p.m.  by Maggie Palmer. Small businesses are often considered to be the lifeblood of the American consumer market — there are probably a few in your own backyard. The statistics say so, too. In Alabama alone, there are almost 400,000 small

SOCIAL MEDIA: Who Rules the World

SOCIAL MEDIA: Who Rules the World

Published on April 5, 2021 at 6:46 p.m.  by Taylor Tobin. For many of us, the first thing we do each morning when we wake is check our phones. I don’t know about you, but before checking my emails or text messages, I like to see

Political Influencers: The Next Step in Political PR

Political Influencers: The Next Step in Political PR

Published on February 20, 2020, at 7:02 p.m. by Olivia Carroll. As media has adapted, so have political communication tactics. Calvin Coolidge became the first president to speak on the radio in 1923. Harry S. Truman became the first president to appear on television in

Brands on Twitter: They Beef, They Roast, and They Beef Some More

Brands on Twitter: They Beef, They Roast, and They Beef Some More

Why PR pros should consume their daily beef Published on February 10, 2020, at 10:19 p.m. by Faith Saucier. Brands on Twitter have been beefing, bantering and building their personalities since the micro-blog site rose to popularity in 2013, and they are not showing any

#Canceled

#Canceled

Published on November 26, 2019, at 6:26 p.m. by Christina Guyton. It’s 1:36 a.m. on May 11, 2019. I’m lying in bed, conducting my routinely nighttime Twitter perusal, when I see a recurring theme: “James Charles is #canceled.” “Tati Westbrook SNAPPED.” “#BYESISTER.” I had no

A PR Fairy Tale: Disney+

A PR Fairy Tale: Disney+

Published on November 25, 2019, at 10:10 p.m. by Heather Griffith. On Nov. 12, 2019, Disney launched its much-anticipated streaming service: Disney+. Fans were thrilled by the opportunity to watch their childhood favorite TV shows and classic Disney movies, but that excitement came to a

Return to top of page