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Why Clare Crawley Is Good for Bachelor PR

Why Clare Crawley Is Good for Bachelor PR

Published on April 2, 2020, at 8:53 p.m. by Emily Greco. This month, Clare Crawley was announced as “The Bachelor” franchise’s newest Bachelorette. Unlike previous Bachelorettes, Crawley was not a contestant on the most recent season of “The Bachelor.” Despite not being a recent contestant,

Eleven PR Lessons from “Stranger Things”

Eleven PR Lessons from “Stranger Things”

Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch it.” “Why haven’t you watched ‘Stranger Things’ yet?!” In recent months, you’ve probably heard these phrases … a lot. Honestly, you

Comcast Comes in Last, Again

Comcast Comes in Last, Again

Posted: April 9, 2014, 1:56 p.m. by Shannon Auvil. On April 8, Comcast was named Worst Company in America by Consumerist, a consumer advocate news site. It’s the second time Comcast has won (or lost), previously snagging the honor in 2010. Comcast faced a tough

The Truth Behind the “Scandal”

The Truth Behind the “Scandal”

Posted At: October 7, 2013 1:30 p.m. by Christi Rich The hit ABC drama “Scandal,” while a compelling show, may pose a threat to the reputation of true crisis professionals. Main character Olivia Pope, a crisis manager in Washington, D.C., worked with her colleagues to

Evolving Entertainment: Edelman’s Entertainment Study

Posted At: September 17, 2013 10:50 a.m. by Jacquie McMahon While you’re binge-watching television shows on Netflix, research companies are toiling away to analyze the prevalence of entertainment in your life. Who knew your lazy afternoon in bed could turn into science? Edelman and MATTER’s

G is for Gatorade; that is NOT good enough for me!

“What’s in a name? That which we call a rose by any other name would smell as sweet” – William Shakespeare, Romeo and Juliet, 2.2 No offense to Shakespeare, but I don’t think he ever studied public relations or the value of brand identity.  Nor

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