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Making a Mark Like Maker’s

Posted At: March 1, 2013 8:45 A.M. by Casey Rogers You may have read about the popular bourbon titan, Maker’s Mark, and the backlash in response to the company’s announcement to reduce the alcohol content. This media attention might become a public relations nightmare; however, it

Virtual Agencies — The Real Deal

Virtual Agencies — The Real Deal

Posted At: March 1, 2013 8:45 A.M. by Lindsey Green Virtual, or cyber, agencies are on the rise as possibilities on the Internet increase each and every day. By minimizing overhead costs, these agencies are able to offer lower rates to their customers. Many virtual agencies are

Scott: Embracing the New World of PR and Marketing

Scott: Embracing the New World of PR and Marketing

Posted At: February 27, 2013 9:05 P.M. by Katie Sanders The saying “Old habits die hard” can be applied to any industry today. If you are stuck in an organization that rejects new innovations or developments, you risk becoming irrelevant or ineffective. Author and keynote

The Importance of Accepting Diversity Within the Workplace

The Importance of Accepting Diversity Within the Workplace

Posted At: November 30, 2012 3:10 P.M. by Leighton Brown Because of our nation’s current economic standing, more women (along with many other underrepresented groups) have felt inclined to enter the workforce. Accepting diversity in the workplace is extremely important and can help generate new

Out of This World PR

Posted: November 2, 2012 at 12:00 P.M. by Jessica Colburn Did you ever dream of being an astronaut when you were a child? For many of us, this dream did not become a reality. Whether you discovered your love for space was not paralleled with

The Determined Intern

Posted At: September 5, 2012 2:42 P.M. by Jessica Colburn I learned very quickly that life as an intern is quite different from life as a college student leading multiple student organizations. As an intern, we are not the ones who make the call. We

Regrets and Lessons Learned

Posted At: May 3, 2012 10:30 AM by Katie Bishop As a soon-to-be college graduate in merely days, I cannot help but to focus this blog on the past four years of my life: The regrets and lessons learned.

It Takes LessThanUThink to Reach Your Target Audience

Posted At: March 26, 2012 4:30 PM by Brian Haight and Savannah Bass Changing the public’s perception, whether it’s about a client or a societal norm, is one of the key functions of public relations.

Navigating the Sea of Information

Posted At: January 21, 2012 3:30 PM by Jaley Cranford Allegations. Scandals. Investigations. To whom do universities look when disaster strikes?

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