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Developing Thought Leadership: Connie Ward and Thought Leader Zone

Developing Thought Leadership: Connie Ward and Thought Leader Zone

  Posted At: May 1, 2013 10:00 p.m. by Lindsey Green   What is a thought leader? Connie Ward defines it in four ways: 1. Thought leaders are people who make other people think. 2. Thought leaders will throw a javelin to just the right place

What Makes a Beautiful Campaign?

Posted At: April 29, 2013 5:00 P.M. by Kaitlyn Honnold What happens when a clothing company tells you to buy fewer clothes? Or how about when a beauty product company tells you you’re beautiful just the way you are? Such is the trend of companies trying

Beanbags to Conference Tables: rbb Public Relations

Beanbags to Conference Tables: rbb Public Relations

Posted At: April 24, 2013 7:40 P.M. by Kaitlyn Honnold “You’re shrunk to the height of a nickel and thrown into a blender. Your mass is reduced so that your density is the same as usual. The blades start moving in sixty seconds. What do you

Fake Stories, Real Consequences

Posted At: April 24, 2013 7:30 P.M. by Grayson Martin Yesterday, the Associated Press’ Twitter account was hacked. The hacker then tweeted, “Breaking: Two Explosions in the White House and Barack Obama is injured.” There was an immediate reaction to the false report; the DOW dropped

Enough Is Enough, JCP

Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the

The PR Phenomenon of Film Tourism

The PR Phenomenon of Film Tourism

Posted At: April 15, 2013 4:30 P.M. by Casey B. Rogers and Lindsey Green The motion picture and film sector has become a multi-billion-dollar industry since its beginning in the United States and other countries around the world. Because cinema reaches so many people, from a

Protecting the Protectors: Northrop Grumman Communications

Posted At: April 12, 2013 9:30 P.M. by Claudia Calhoun It is apparent in speaking with Sudi Bruni, Matt McQueen and Jim Hart that they have a passion for their work, but why? “The most satisfying part of my job [at Northrop Grumman] is that

AT&T Has My ATTention

Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson Since AT&T is an international telecommunication provider and one of the largest in the world, it seems appropriate, from a future PR practitioner’s point of view, that AT&T has my undivided ATTention when it comes to

Perfecting the Bedside Manner: Healthcare Public Relations

Perfecting the Bedside Manner: Healthcare Public Relations

Posted At: April 4, 2013 9:09 A.M. by Katie Sanders A nurse or doctor is expected to have a comforting bedside manner. Along with knowing the diagnosis and treatment, healthcare professionals deal with the emotional and abstract challenges that present themselves in daily activities. Healthcare

Steve Webster: Bringing the Crimson Tide to L.A.

Posted At: March 20, 2013 11:00 P.M. by Jessica Ruffin There’s no question what college football team Steve Webster favors when one steps into his office. A framed and autographed Greg McElroy jersey hangs on one of the crimson-colored walls, along with several Alabama paintings.

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