Building a Brand: Rebecca Gordon’s Buttermilk Lipstick
Posted At: June 20, 2013 2:30 P.M. by Casey Rogers It is harder than ever for professionals to set themselves and their careers apart from
Leaving Your Mark Through Personal Branding
Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools
Art and PR Render a Masterpiece
Posted At: May 30, 2013 10:15 A.M. by Taylor Hodgkinson The art industry can be lucrative in enriching one’s culture and imagination. Expressing one’s self
When the Boss Slips Up…
Posted At: May 21, 2013 8:30 a.m. by Lindsey Green Although the PR team for any high profile public figure or institution is probably accustomed
Developing Thought Leadership: Connie Ward and Thought Leader Zone
What is a thought leader? Connie Ward defines it in four ways: 1. Thought leaders are people who make other people think. 2. Thought
What Makes a Beautiful Campaign?
Posted At: April 29, 2013 5:00 P.M. by Kaitlyn Honnold What happens when a clothing company tells you to buy fewer clothes? Or how about
Beanbags to Conference Tables: rbb Public Relations
Rbb Public Relations rejects rigid 9-to-5 schedules in favor of a transparent environment where every employee’s opinion carries weight.
Fake Stories, Real Consequences
Posted At: April 24, 2013 7:30 P.M. by Grayson Martin Yesterday, the Associated Press’ Twitter account was hacked. The hacker then tweeted, “Breaking: Two Explosions
Enough Is Enough, JCP
Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt.
The PR Phenomenon of Film Tourism
Film-induced tourism creates powerful marketing opportunities by turning movie locations into emotional travel destinations for fans and global travelers.