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Turning Chaos into Calm: PR Stress Relief

Turning Chaos into Calm: PR Stress Relief

Published on October 20, 2023, 2:20 p.m. by Kat Weir. Public relations is often glamorized as a field of creativity and communication prowess. Behind the scenes, however, PR practitioners are no strangers to the intense stress and pressure of their roles. From managing crises to

The PR of Mental Health Buzzwords

The PR of Mental Health Buzzwords

Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You just gaslit me.”“He’s so narcissistic.”“I have the worst OCD.” I’m willing to bet that if you’ve ever spent time on TikTok

The Food and Beverage Industry: Revolutionized by Social Media and PR

The Food and Beverage Industry: Revolutionized by Social Media and PR

Published on October 12, 2023, 4:56 p.m. by Jillian Middleton. Communication in the food and beverage industry has taken one of the biggest changes in directions in comparison to most other industries we’ve seen, due in large part to the strategic uses of social media

From Strategies to Singles

From Strategies to Singles

Published on October 10, 2023, 4:05 p.m.by Ali Burleson.  When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to

Communication Strategy Is an Olympic Sport

Communication Strategy Is an Olympic Sport

Published on October 10, 2023, 8:58 a.m.by Chloe Petro.  The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games were in 776 B.C. and the first modern Olympic Games were held in Athens, Greece, on April 6, 1896. From the

Bud-Lash: The Bud Light Boycott Explained

Bud-Lash: The Bud Light Boycott Explained

Published on September 13, 2023, at 9:42 p.m.by Alaina McDuffie. Anheuser-Busch, the world’s largest beer brewing company, has come under fire following its partnership with transgender influencer Dylan Mulvaney. The brewery, which is known for brands like Bud Light, Budweiser and Michelob Ultra, is in the midst of a

Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Published on April 29, 2023, at 9:19 a.m.by Jenna Richardson. Mackenzie Dimatteo is truly a one-woman show. On the “Meet the Team” page on Mack’s Macs’ website lists Dimatteo as the social media coordinator of the Florida bakery. She’s also listed as the cake designer, baker and owner. Dimatteo

TikTok’s Favorite Politician

TikTok’s Favorite Politician

Published on April 18, 2023, at 10:58 a.m. by Ginger Morrow. Amidst U.S. congressional hearings weighing a TikTok shutdown, one person in the officials’ rank is using the app to unique success. In just under two years, his voice has grown beyond the borders of his

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in her rebellious phase for “the best of both worlds.” For the first time since her departure, Miley Cyrus has partnered with Disney once again. This

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