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Social Media: The New Polling Machine?

Have you ever logged on to Facebook or Twitter and noticed a common theme among statuses or tweets? Within minutes you probably found yourself exploring what all the buzz was about. By the end of the day, you probably commented on the trending topic yourself.

Election 2010: What Will Become of the Tea Party?

As Tuesday’s midterm elections draw closer, hype about the Tea Party seems to have died down from its height this summer. As a result, some political communicators believe the Democrats will retain their majority in Congress. Still others believe the Tea Party’s appeal to fresh-thinking

Has Zuckerberg Ruined His Social Network?

Mark Zuckerberg had made a name for himself by becoming the youngest billionaire in history when he created the social media phenomenon known as Facebook. However, the release of “The Social Network” may have added a few extra names to the list. Raking in an

Blogging: What’s in It for You?

We ask ourselves over and over: What’s the big deal about blogging? If you have an active Facebook, LinkedIn and Twitter account, that should be all you need as far as this whole social media thing is concerned, right? Well, that may not necessarily be

Obama’s Communication Struggle in the White House

At the 2004 Democratic National Convention, I watched as Barack Obama addressed the nation for the first time on behalf of John Kerry. He had a palpable charisma and intelligence that got people talking—this could be the first black president someday. Someday came only four

Building Brand Personas

“The man your man could smell like” is now the man you see everywhere. Isaiah Mustafa, also known as the Old Spice Guy, took over TVs this summer from The Today Show to The Emmys, where he won the award for Outstanding Commercial. He’s been

Failure to Tweet: The Bieber Effect

Celebs should worry about what they tweet, but what about what they don’t tweet? Are they liable for this as well? We know about the benefits of social media, but has anyone considered what a monster it could be? Justin Bieber’s manager sure has. YouTube

Type Safely While Tweeting

As I sit down at my computer after a full day of long, stressful classes, one of the first things I do is check my Twitter account to see what my friends have been up to. Okay, I’ll admit I don’t only follow my friends

Find Your Inner Gaga

Last Monday, I was sitting in the living room with my roommate waiting to watch one of our crazy addictions, The Bachelor. With my computer in my lap, I pulled up my Twitter account and decided to tweet something about the show (obsessive – I

A Social Media Ghost?

We live in a world where we expect people to write speeches for others. Our teachers tell us it could be part of our daily job description. Writing for the vice president or president of a company is not considered unethical. It is part of

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