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Obama Leads the Polls … in Cyberspace

Posted At: April 9, 2008 12:27 PM by Anna Katherine Owen Myspace, Facebook, Ilike, Flickr and … MyBarackObama.com? Several presidential candidates are embracing social media or “new media” and using new media tactics to attract voters on the Web. A front-runner in the new political

Social Media 101 — Should Colleges Add Social Media to the Classroom?

Posted At: March 24, 2010 1:32 PM by Rachel Davis Social media is not a trend. It has changed the way public relations practitioners think about communicating. Many entry-level communications jobs require social media knowledge to be hired, and employers are increasingly expecting social media-savvy college

Health Systems Need a Good Dose of Social Media

Posted At: November 1, 2010 11:20 AM by Katie Breaseale Hospitals can be viewed as stark, uninviting places full of sadness and despair. Some hospitals, however, are taking steps to alter this image and to brand themselves as welcoming places of healing and learning. Public relations

UFC Knocks out Competition with Social Media

UFC Knocks out Competition with Social Media

by: Maria Sanders The Ultimate Fighting Championship (UFC) is the world’s largest promoter for the sport of mixed martial arts (MMA). UFC, with its parent company Zuffa LLC, employs more than 350 fighters, both male and female. With such a large talent base, maintaining effective employee relations is

Help Wanted: “Seeking Social Media Specialist”

Help Wanted: “Seeking Social Media Specialist”

by Sarah Shea As a college senior facing the “real world” come December 17, I have been avidly reading job postings over the past few months. On my search, one thing has consistently stood out—the significance of social media. Social media standing in the foreground

Twitter to the Rescue!

By Jaclyn McNeil On April 27th, a massive tornado sent horror throughout Tuscaloosa within minutes and left many without power for weeks. At one time, a citywide power outage would mean no communication with anyone who was not within arm distance. Now, the lack of

Google+: The New Facebook?

By Jaclyn McNeil If you’re like me, you’ve had your Facebook profile for a while. I created my Facebook profile sophomore year of high school; I have way more friends than is humanly possible to call actual friends. That reminds me: I’ve been meaning to

Social media v. Casey Anthony

By Jaclyn McNeil Casey Anthony was found #notguilty of murdering her 2-year-old daughter, Caylee, in the trial that became this summer’s most watched reality TV show. The verdict was tweeted, retweeted, facebooked and blogged, mostly with outrage and disbelief. The media and public had already

(Insert Hashtag) Social Good

By: Victoria Corley Social good: Two words that easily describe a specific “good” that is shared and beneficial for all (or most) members of a given community. Other words that may be interchangeable for “social good” are philosophy, ethics, and political science. These small words

Staying Social Beyond Facebook

By Hannah McDaniel A social networking panic recently arose when an article released by Weekly World News, reported that Facebook was shutting down. Mind you, this is a blog that regularly reports on aliens and mutants. That said, people panicked. Facebook representatives quickly squashed the

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