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50 Years Later and It’s Still Saturday Night

50 Years Later and It’s Still Saturday Night

Published on March. 8, 2025, at 2:06 p.m. by Abby Cope. The show “Saturday Night Live” has been a staple on television screens in homes across the country every weekend for years. From its rather chaotic origins of its pilot in 1975, SNL has come

Weaponized Words and the Battle for Reputation

Weaponized Words and the Battle for Reputation

Published on March 6, 2025, at 10:12 a.m. by Reese Ham. “Sticks and stones may break my bones, but words can never hurt me.” This age-old rhyme becomes more untrue and dated with the evolution of social media and speed at which news travels. Words

Meaning Over Marketing: Gen Z’s PR Revolution

Meaning Over Marketing: Gen Z’s PR Revolution

Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a few common stereotypes associated with Gen Z. While these labels capture the culture, they often overlook the generation’s deeper impact on communication
Politics, Pop Stars and Public Relations

Politics, Pop Stars and Public Relations

Published on Feb. 27, 2025, at 7:53 a.m.by Evie Feinour. As November 2024 approached and the United States Presidential Race intensified, it seemed like each day brought a new celebrity voicing support for a candidate or sharing reasons for opposing another. Public figures like Taylor Swift, Beyoncé,

From Over-Saturated to Oversharing

From Over-Saturated to Oversharing

Published on Feb. 25, 2025, at 3:11 p.m. by Abby Cope. As social media becomes steadily more prominent in the way our generation communicates and interacts, it evolves with market trends as well. What once was an over-saturated and picture perfect image influencers felt compelled

Beyond the Scroll: The Reality of a Career in Social Media

Beyond the Scroll: The Reality of a Career in Social Media

Published on Feb. 13, 2025, at 9:26 a.m. by Katie Black. A decade ago, social media was a mix of heavily filtered selfies and random status updates. Today, it’s a high-stakes battlefield. What started as a way to connect with friends has quickly evolved into a full-scale

What Will Happen in 2025?

What Will Happen in 2025?

Published on Jan. 29, 2025, at 4:45 p.m. by Lisé Badeaux. As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global dynamics promise to reshape how brands communicate and connect with

Spotify Wrapped – A Harmonious Holiday Tradition

Spotify Wrapped – A Harmonious Holiday Tradition

Published on Dec. 2, 2024 at 5:31 p.m. By Rhodes Reddick.  With the holiday season quickly approaching, most people can’t help but get excited about their favorite yearly traditions being right around the corner. While some look forward to advent calendars or holiday parties, others

The Social Media Playbook for Small Businesses

The Social Media Playbook for Small Businesses

Published on Dec. 2, 2024 at 4:36 p.m. By Lisé Badeaux. Social media has become an essential tool for small businesses to build brand awareness and connect with their audiences. Unlike traditional advertising, social media allows businesses to establish direct and meaningful relationships with their customers while

Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive

Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive

Published on Wednesday, Nov. 6, 2024 at 7:39 p.m. By Victoria Donato. For most music lovers worldwide, social media offers an intimate, timely and easily accessible gateway into the lives of their idols. Fans are constantly rewatching stories, replaying videos and refreshing feeds, eager for

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