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More Than Decent

More Than Decent

Published on March 29, 2017, at 8:14 a.m. by Josh Downey. Electronic dance music has taken the world by storm. You hear it everywhere: on the radio, in stores, online, etc. At the forefront of the electronic dance music movement stands one independent label, Mad

Phoneless: A Whole New World

Phoneless: A Whole New World

Published on March 27, 2017, at 8:13 a.m. by Clara Balestrieri. As I woke up to the ring of the alarm on my computer, I reached over to my nightstand to grab for my phone when I remembered that it was gone. The first thought

It’s Good to Be a Girl in 2017

It’s Good to Be a Girl in 2017

Published on March 23, 2017, at 5:37 p.m. by Erica Cooke. It started off in 1982 as just a quilted paisley pattern, folded and tucked into different shapes that would eventually transform into a bag. More than 30 years later, that quilted carryall has turned

And the Oscar Goes to … the PR Team

And the Oscar Goes to … the PR Team

Published on March 22, 2017, at 4:39 p.m. by Tristen Gell. The Academy Awards, also known as the Oscars, is a night where the most talented actors and actresses dress up in clothes that are far more expensive than my home and recognize the year’s

Brands that Fit

Brands that Fit

Published on March 3, 2017, at 11:15 a.m. by Julia Cione. Living a healthy lifestyle has basically become a fashion trend. People are showcasing their physically fit behavior all over their social media platforms. From keeping up with personal social media posts at the gym

Keeping On Beat With Online Demand

Keeping On Beat With Online Demand

Published on March 1, 2017, at 9:00 a.m. by Allison Morris. As the internet has evolved over time, businesses have adapted in order to keep up with online demand, staying connected to consumers and trends, and increasing brand awareness in ways that were not possible

Branding: It Might Be Easier for Your Dog

Branding: It Might Be Easier for Your Dog

Published on February 24, 2017, at 11:08 a.m. by Briana Borcic. Branding yourself isn’t easy. First, you must know who you are, what your aspirations and goals are, how you want people to perceive you and the impact you want to leave. There are many people

Puppy Relations

Puppy Relations

Published on February 15, 2017, at 8:30 a.m. by Melody Schmidt. As future PR practitioners, we’ve definitely seen our fair share of interesting tactics through social media campaigns. With so many brands posting flashy pictures with snappy captions, it can be hard to find a

Building a Fashion Blogging Empire Through Branding

Building a Fashion Blogging Empire Through Branding

Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in place, right down to the perfectly coordinated lipstick shade and

Trolling Through Instagram

Trolling Through Instagram

Posted on October 18, 2016, at 2:05 p.m. by Nicole Morgan. Calling all Instagrammers, a new filter has been released…and it is not for your photos. With millions of users daily, Instagram has become a popular platform for people to share photos and videos. Among

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