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TikTok: The Music Industry’s Claim to Fame

TikTok: The Music Industry’s Claim to Fame

Published on February 23, 2021, at 6:57 p.m. by Olivia Cooley. I don’t know about you, but almost every time a song from the radio comes on, a dance routine that has most likely been memorized by millions of people pops in my head. We can

Painting a PR Picture

Painting a PR Picture

Published on February 23, 2021, at 2:42 p.m. by Taylor Tobin. When you think about public relations, does graphic design come to mind? What do you see when you open your Instagram account or walk out of your apartment door? Graphic design is interwoven into everything

Social Media Transparency in Influencers

Social Media Transparency in Influencers

Published on February 18, 2021, at 11:11 a.m. by Rachel Fuller. When a picture, video or other content is posted online, it is almost impossible to completely erase its existence. The severity of consequences from social media posts is amplified due to the scrutiny on influencers’

Rags to Riches: How PR Tactics Kickstart Social Media Businesses

Rags to Riches: How PR Tactics Kickstart Social Media Businesses

Published on February 11, 2021, at 12:44 p.m. by Emma Britt. That snazzy jacket or fancy pair of shoes you see on your social media feed may not be the items you would generally pick out when shopping around at your local store. Let’s be honest

Shining Brands That Give Back

Shining Brands That Give Back

Published on November 19, 2020, at 8:20 p.m.by Allison Cohen. Jewelry brands that originate from Bangkok, Thailand, to Atlanta, Georgia, are utilizing philanthropic efforts to elevate their brand identities. By advocating for individuals with disabilities and creating alternative job opportunities for women working in Bangkok’s

Ready, Set, Post

Ready, Set, Post

Published on November 13, 2020, at 6:45 p.m. by Katelyn Lambert. Tom Brady’s personal Instagram account has over 6 million more followers than his team, the Tampa Bay Buccaneers. Fans are becoming more loyal to their favorite athletes than to the players’ teams. Social media

Brands Create Poppin’ Consumer Experiences

Brands Create Poppin’ Consumer Experiences

Published on November 3, 2020, at 6:45 p.m. by Grace Evans. What concept blends consumers’ desire for experiences with social media promotion opportunities and unique brand engagement? The answer is pop-up shops. Pop-ups are one of the newest forms of brand activation that aim to

Three Steps to Building Productive Influencer Relationships

Three Steps to Building Productive Influencer Relationships

Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from your favorite influencer. The photo shows said influencer laughing while wrapped up in a cozy-looking blanket. She tags the brand that

Personal or Professional? Communicating in Today’s Workplace

Personal or Professional? Communicating in Today’s Workplace

Published on October 23, 2020, at 12:55 p.m. by Grace Evans If one sliced open public relations, at its core would be communication. It’s is the central tenet of every client meeting, every strategy, every campaign. Without communication, there is no PR, but is there

Brands Endorse Voting in 2020

Brands Endorse Voting in 2020

Published on October 22, 2020, at 4:40 p.m. By Julianna Kendall. Generally, in the past, joining in on political conversations has been more taboo for companies than celebrities. Sometimes, a company’s choice of which candidate to donate money to even brings scandal to news headlines.

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