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Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Mackenzie Dimatteo: Baker, Small Business Owner and TikTok Star

Published on April 29, 2023, at 9:19 a.m.by Jenna Richardson. Mackenzie Dimatteo is truly a one-woman show. On the “Meet the Team” page on Mack’s Macs’ website lists Dimatteo as the social media coordinator of the Florida bakery. She’s also listed as the cake designer, baker and owner. Dimatteo

Katie O’Donnell: Insta-Career Path

Katie O’Donnell: Insta-Career Path

Katie O’Donnell is recognized for being many things: a great mentor, co-worker and social media specialist. Only 23 years old, O’Donnell has accomplished so much that most young communication specialists at her age still dream about. The journey to where she is now was not

Social Media Manager: The Voice Behind the Screen

Social Media Manager: The Voice Behind the Screen

Published on March 16, 2021, at 4:14 p.m. by Rachel Breeding. In the simplest of terms, public relations is exactly what it sounds like: managing relations with the public. Whether it be for a brand, a corporation or a public figure, it is the job of

Making Social Media Management Manageable

Making Social Media Management Manageable

Published on March 9, 2021, at 5:33 p.m. by Maggie Palmer. With the rise of social media, it’s no surprise that social media scheduling programs have become a dime a dozen. These programs allow users to queue content ahead of time, with many offering the capability to schedule

Top Project Management Tools for PR Pros

Top Project Management Tools for PR Pros

Published on April 25, 2019, at 1:55 p.m. by Michaela McLean. Between unending deadlines, client meetings and in-progress campaigns, public relations professionals can struggle with keeping on top of their agencies’ projects. After awhile, 50 colored sticky notes posted on your desktop doesn’t seem to

Do Not Delete: Managing Negative Social Media Comments

Do Not Delete: Managing Negative Social Media Comments

Published on December 4, 2018, at 6:08 p.m. by Alyssa Leach. Picture this: You are in charge of managing social media for a brand-new restaurant recently built in an exciting location. Crowds gather for the grand opening, and because of the nature of construction, bugs

The Hackers Have It Their Way

Posted At: February 25, 2013 3:02 P.M. by Haley Clemons It makes a difference. The little blue check mark placed securely next to the organization’s name on Twitter adds both validity and credibility to the account owner’s words. In 140 characters or less, a company

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