Published on Feb. 5, 2025, at 4:43 p.m. by Reese Ham. The perception of Iceland for far too long was the wannabe little sibling country to its cooler older siblings over in Europe. In 2010, an eruption of Eyjafjallajökull, a volcano located in the south of Iceland,
Published on Dec. 4, 2024 at 6:54 p.m. By Megan Renzi. Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly something that once went out of style can rise to popularity again. From the digital
Published on Dec. 2, 2024 at 4:28 p.m. By Jane Blissett. In 2018, Alex Cooper created and launched the hit podcast “Call Her Daddy.” Since the podcast’s release six years ago, Cooper has rebranded her career from someone giving risqué advice to the internet’s best
Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets
Published on April 4, 2022, at 10:08 p.m. by Sophie Gregor. Most people enjoy creating positive changes within their lives. These changes include altering lifestyles, taking up new hobbies, starting new businesses and changing careers. Making new changes can be intimidating, but often the payoff is well worth
Published on April 13, 2021 at 6:51 p.m. by Maggie Palmer. Rebranding is the process of changing the image or services of a company in order to attract a new audience and keep repeat customers interested. An outdated logo, dysfunctional website or new business model, among other
Published on September 23, 2020, at 7:15 p.m. by Caroline Ladd. Celebrities are constantly rebranding themselves for many reasons, such as staying relevant in the entertainment industry or highlighting their own personal growth. Taylor Swift has become the master of rebranding herself. She has used
Published on September 10, 2020, at 9:30 p.m. by Tralene Hunston. “The Few, The Proud, The Marines” … but does this slogan hold for female Marines? For me, it didn’t. It’s undeniable that female veterans are treated differently from their male counterparts. Instead of the
Published on March 9, 2020, at 8:53 p.m. by Olivia Carroll. Greta Gerwig’s adaptation of “Little Women” took the world by storm. The film reshapes the classic story of the March sisters — Meg, Jo, Amy and Beth — from a book that walks the
Published on January 28, 2020, at 10:02 p.m. by Janie Creighton. Kanye West’s brand shift appealed to not only his fans but also the public relations industry. The American songwriter, record producer and rapper has successfully rebranded his image from “Gold Digger” to “Follow God.”
